Hyundai has been on a roll the past few years, and will be spending this summer aggressively expanding its successful Elantra line. The next variant to hit the street is the 2013 Elantra Coupe, the latter of which has just been priced starting at $18,220 with destination.
The Korean automaker is trying to go toe-to-toe with the biggest player in the compact coupe segment, the Honda Civic. However, the Elantra will not be able to be the price leader in its class – the 2012 Honda Civic Coupe starts at a low $16,545 with destination, $1675 less than the 2013 Elantra Coupe. The other competitor in the class, the Kia Forte Koup, starts at $17,950, including destination.
But what the Hyundai holds as its trump car is its lengthy equipment list. Standard on the Elantra Coupe are things like air conditioning, heated front seats, Bluetooth, cruise control, fog lights, remote keyless entry, and 16-inch alloy wheels. To net such creature comforts, Honda requires Civic Coupe buyers to step up to the EX trim level that starts at $20,645 (although heated seats are available only on the EX-L-exclusive leather upholstery).
Hyundai will off two different trim levels for the 2013 Elantra Coupe, the entry-level GS and the sportier SE. All Elantra Coupes will use the same 1.8-liter I-4 (good for 148 hp and 131 lb-ft of torque) and come standard with a six-speed manual transmission. A six-speed automatic is a $1000 option on both trim levels. Stepping up to the Elantra Coupe SE trim brings a rash of goodies, including 17-inch alloy wheels, a sport-tuned suspension, a power moonroof, leather seats and steering wheel, a unique grille and trunk spoiler, aluminum pedals, and integrated LED turn signals on the mirrors. The 2013 Elantra Coupe SE runs $20,520 when equipped with the manual gearbox, or $21,520 with the automatic. An optional $2350 Technology package is available for automatic-equipped SE-level cars, and adds a navigation system, rearview camera, 360-watt premium audio system, automatic headlights, dual automatic temperature control, and proximity key with push-button start.
All in, the 2013 Hyundai Elantra Coupe SE with automatic and Technology Packaged tops out at $23,870. That undercuts a similarly equipped Honda Civic Coupe EX-L with navigation by some $2968, and a fully-loaded Kia Forte Koup SX by $380.