2013 Ford Fusion Tentatively Priced at $23,290, Nears Top of Market

#Ford, #Ford

The 2013 Ford Fusion is aiming squarely for the top of the pack: the automaker put tentative price figures on its Ford Fusion configurator website this week, and if these figures hold true to the final price points, it appears that the Fusion's $22,495 base price (not including destination) could place it at the top of the midsize sedan segment.

Ford says that the prices on the Ford Fusion site are merely tentative, and that things may change, but even these early numbers show the Fusion moving decidedly upmarket in its pricing strategy. A basic Fusion with a 2.5-liter four-cylinder engine and an automatic transmission (including a projected destination charge of $795) will cost you $23,290. That's about equal with the 2013 Nissan Altima ($23,280), and thousands more than competitors like the 2012 Honda Accord ($22,270) and 2012 Volkswagen Passat ($20,765).

For that $23,290, owners will get steel wheels, cloth seats, and the simpler, touchscreen-less version of Ford's Sync system, as well as keyless entry and automatic headlights. From there, Ford appears to offer an SE trim level with alloy wheels and power seats for $25,290, a $31,790 Titanium version that adds larger wheels, premium audio, MyFord Touch, and leather heated seats, and a $28,790 SE Hybrid that has the same trim as the SE, but adds a hybrid powertrain with an electric motor and a continuously variable transmission.

If the Ford is at the top of the market in base trim, it's in exactly the same position when you add some options. We pit the Ford Fusion against six other competitors, the 2012 Kia Optima, 2012 Hyundai Sonata, 2013 Nissan Altima, 2012 Toyota Camry, 2012 Honda Accord, and 2012 Volkswagen Passat. We also optioned each one up to include heated leather seats, a sunroof, satellite navigation and satellite radio, Bluetooth, alloy wheels, and a sub-200 horsepower engine--basically giving each the most amount of content without adding high-performance engines.

The Fusion in question was the SE 1.6-liter EcoBoost with the SE Luxury Package, which cost $30,775. That puts it at the top of the heap: similarly optioned cars ranged in price from the $29,165 Volkswagen Passat SEL 2.5 (with leatherette) to the $30,645, four-cylinder Honda Accord EX-L w/ Navigation.

All in all, the Ford will offer class-leading features (start-stop technology, a sub-200 horsepower turbocharged gas engine, active parallel parking assist), but owners may need to contend with some class-leading prices. No one ever said that beauty and brains didn't come at a cost.

Source: Ford

Rob
I hope these prices do change. As is, I could get a VW Passat with a diesel engine for a lot less than a Fusion SE with the 2.0 ecoboost. And I would.
Dave
If Ford can be content being way, way out of the midsize sales race - behind Camry, Accord and Altima, and maybe Sonata and Malibu, too - this may work out fine.
Cvega
$30,775 for a Fusion 1.6 4 banger.. Ouch!!!!!!!
Matt
James have you read consumer reports. The fusion the year I bought mine was ranked above the accord and Camry and has been absolutely bullet proof. I drove all the cars you mentioned and it drove better than all of them. Get your facts straight.
James
No doubt that Ford cars are getting better. But it never was in the same league as Accord, Camry, Altima Not to mention that reliablity and resale value is still below par. Look where Ford Taurus is now... First start with lower cost than Asian competiton. Bulid reputation and customer base first. Look how much Sonata changed just within a generation. Don't get ahead of yourself, Ford.

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