Ford pulled the wraps off of its 2013 F-Series Super Duty Platinum truck today, and are luxury truck buyers in for a treat. The all-new Platinum will sit atop the Super Duty lineup, above the already-opulent King Ranch Super Duty.
Differentiating the Platinum Super Duties from the more proletariat versions are swathes of chrome exterior trim and a unique mesh chrome grille. The wheels have been upgraded to 20-inch polished aluminum alloys with black inserts. There also are chrome mirror caps, chrome door handles, unique 20-inch aluminum wheels, and a revised tailgate with -- you guessed it -- more chrome. Inside, buyers are treated to a revised interior with an all-new center stack. There also is an optional "Pecan" leather. Literally topping off the new center stack is a media bin that will have connections to USB, auxiliary, and a/v inputs (the red, white, and yellow plugs).
"We think that it's a perfect addition to the Super Duty lineup," said Ford Super Duty marketing manager Brian Rathsburg. "[Platinum] is a perfect complement to the Lariat and King Ranch editions."
With the 2013 Super Duty Platinum, Ford will begin offering MyFord Touch in its F-Series pickup trucks; the system has been revised for special duty for truck users, including redundant hard buttons for things like audio and climate controls that can be used with work gloves on. To better accommodate the MyFord Touch system, so-equipped Super Duty trucks will see their infotainment screen sizes grow from six to eight inches for 2013, and will receive revised gauges similar to other cars that offer MyFord Touch.
MyFord Touch becomes standard on F-250, F-350, and F-450 Platinum trims; it is an available options on King Ranch and Lariat trims of those trucks. Expect to see MyFord Touch hit all versions of the F-150 and Super Duty trucks this fall for the 2013 model year. Ford expects both retail and fleet customers to want MyFord Touch because truck buyers want plenty of connectivity while they're on the road. Currently 70 percent of retail orders and 50 percent of fleet orders for the Ford Super Duty trucks include the Sync voice recognition system.
The F-Series Platinum Super Duty will be available in a choice of Ruby Red, Kodiak Brown, Tuxedo Black, Ingot Silver and White Platinum; interior leather options come in either Pecan and Midnight Black. Platinum buyers will also be treated to standard features like a backup camera, power telescoping side-view mirrors, and remote start system.
The same two engines offered on other F-Series Super Duty models will be offered on the 2013 F-250 Platinum. That means buyers get to choose from either a 385-hp, 405-lb-ft 6.2-liter gas-powered V-8 or a 6.7-liter Powerstroke turbodiesel that produces 400 hp and a earth-turning 800 lb-ft of torque. Both engines are mated to a six-speed automatic with either rear- or four-wheel drive.
Pricing has yet to be announced, but expect the 2013 Ford F-Series Super Duty Platinum to start around $50,000; the 2012 F-250 King Ranch retails starting at $48,180. All of the 2013 Ford F-Series Super Duty trucks will go on sale in the fourth quarter of this year.