2013 Buick Verano Turbo Will Cost $29,990, Undercuts All Competition

We already knew the 2013 Buick VeranoTurbo’s power output and EPA fuel economy ratings, but we didn’t know exactly what premium the turbocharged model would command over its regular Verano siblings. No more: General Motors confirmed this morning that the 2013 Verano Turbo will cost $29,990 including destination, undercutting most of its similarly sized (and similarly equipped) competition.

That $29,990 will get you a Buick Verano powered by a 2.0-liter turbocharged Ecotec I-4 engine that makes 250 hp and 260 lb-ft of torque. That power is sent to the front wheels through either a six-speed manual or six-speed automatic transmission; the latter is standard, the former is a no-charge option. Verano Turbo buyers are treated to heated leather seats and a leather-wrapped steering wheel, as well as a premium audio system, Buick IntelliLink infotainment, a rear-view camera with parking sensors and cross-traffic alert, and blind-spot monitoring.

Among its competitors in the compact premium segment, the Verano Turbo is second to the bottom in pricing. The Acura ILX 6MT Premium (which uses a 2.4-liter I-4 making 201 hp) starts at $30,095, while the Lexus CT200h starts at $30,015. The Audi A3, meanwhile, starts at $28,145. All prices include destination charges.

The Verano Turbo's level of standard features slightly changes the situation, but not much. A CT200h Premium with the premium audio package (comparable to the basic Verano Turbo) costs $35,450, while the A3 with Bluetooth value and cold weather value packages costs $29,245. A comparably equipped A3 undercuts the Verano Turbo by some $745 and offers more interior space (thanks to its hatchback body style), but the Verano Turbo comes with 50 more horsepower on tap.

The Buick Verano Turbo will go on sale this fall.

Sources: GM, Acura, Lexus, Audi

Dan
Disagree. Focus ST provides a lot more value for a C-segment turbo I4 6MT.
johnny.5sp
Cvega: I concur, a very astute observation on your part. This setup would be more effective on something else like the Malibu or Cruze which are already in the price range of Hyundai/Kia. If Buick wants to do something they need to borrow the Cadillac ATS platform. GNX anybody?
Cvega
I dont think Buick is being competitve enough with pricing. Buick is trying to compete with Acura and Lexus at a similar price.. One reason Hyundai has done well against the luxury brands is because it is much more affordable. If the $29,900 is fully loaded (nav, hid lights, leather,sunroof) then it may be a good deal.

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