2012 Volvo S60 T5 Sees Price Decrease of $450, Starts at $31,850

#Volvo, #S60
Well, said. I'd like to know of anyone who changes their mind from buying an Infinity over a Volvo for $450. Volvo missed the mark again.
I don't think a $450 drop in base price is going to sway any potential buyers. It may help with the sound-bite advertising, but the enthusiest/informed buyer that would be shopping in this category/class would not choose this Volvo over a competitor due to a $450 drop in base price. And who would buy a base model anyway (could you even find one)? What's more important is what's the price once you get it loaded up the way buyers will want it. If Audi charges $2000 for leather interior and Volvo charges $2500, then that lower base price is negated.

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