Chevrolet is working hard to promote its new 2011 Cruze, but Ford is also now on the offensive with its 2012 Focus. Ford has just announced pricing for its newest compact contender, with the 2012 Focus sedan startimg at $16,995 including destination charges -- $370 less than the 2011 model -- and the five-door hatchback starting at $18,790.
Unlike previous generations, the new Focus is built on the same platform as the rest of the global market. For the 2011 model year, Ford offered its Focus in sedan and coupe trims, but next year when the 2012 model arrives, the coupe will be dropped in place of a five-door hatchback. All models are powered by a 2.0-liter I-4 making 145 horsepower and 155 pound-feet of torque, with transmission choices including a five-speed manual or six-speed automatic.
Offered in four trim levels, the Sedan's most basic S model is packaged with air conditioning and power front windows - rear windows oddly remain crank style. Steel-wheels with covers, four-speaker stereo, and a five-speed transmission make the S a good place to start for budget-minded shoppers.
Moving up to the SE gets you power windows all around, a steering wheel with audio controls, and Ford's MyKey safety feature all for $17,995. Unfortunately, cruise control and map lights are a $345 option. SYNC, power moonroof and a winter package can also be added.
For $20,995, the SES trim comes with standard equipment including an automatic transmission, four-wheel disc brakes, SYNC, dual-zone automatic climate control, and one-touch up/down function on all widows. MyFord Touch, HD radio, and a ten-speaker Sony audio system can be added along with leather seating surfaces, voice activated navigation, and a moonroof.
Topping the range is the $22,995 Titanium, with 17-inch wheels, sport suspension, 8-inch infotainment screen, and a ten-speaker audio system. Power driver's seat and leather can be added as can voice activated navigation and power moonroof.
The five-door hatchback variant is packaged very similar to its sedan sibling, however Ford eliminated the base-level S trim. Consumers opting for the SE or SEL version of the hatchback can expect to shell out an additional $795, while the Titanium comes in slightly lower with a $525 premium. If the recently-launched Fiesta is any indicator, Ford can expect Focus buyers to opt for high-level equipment, increasing profits greatly.
The 247-horsepower, turbocharged Focus ST has yet to be priced, but it is scheduled to arrive sometime in 2011 with the remainder of the Focus lineup. Early adopters will get a $500 technology rebate on orders placed from now through the end of February.
All prices include a $725 destination fee