According to an Autocar report, Bugatti is still pumping time and money into the Veyron. Not only is the development of a replacement underway, a more powerful Veyron GT is on the way and customers are already placing deposits on it.
We're not sure the Veyron needs any more power since it already packs an incredible 1001 hp, but Dr. Franz-Josef Paefgen, CEO of Bugatti, explained that "Bugatti Veyron customers are very extreme people." Adding more power to the Veyron would certainly take it from extreme to very extreme. And the price will likely follow suit.
Paefgen also told Autocar that Bugatti will not be closing up shop after the 300th Veyron is built. Another range-topping vehicle is the next step, not a smaller, cheaper car that would allow Bugatti to sell in volume. It looks like the exclusivity of a Bugatti will remain as long as Paefgen is at the helm.