With over 100,000 in United States sales last year, Audi eclipsed its all-time record by over 10 percent, but the automaker is not resting on its laurels. Continuing its new-product assault on the U.S. market, Audi is now considering bringing its upcoming 2012 Q3 crossover here.
The automaker’s U.S. arm didn’t initially view the new SUV as a viable option for the American market, but the segment exploded last year. Competitor BMW is already preparing the U.S. introduction of its X1 crossover. Last year, the compact luxury SUV segment grew an astounding 22.3 percent.
Audi gave its baby Q3 crossover the green light some time ago, but the compact crossover won’t be heading into production until sometime later this year. We have already seen a preview of the Q3 with the 2007 Cross Coupe Quattro concept. Audi officials decline to comment on just when the Q3 could be headed here. Last year sales of the larger Q7 crossover grew by nine percent, with Audi claiming it could’ve sold some 50 percent more if only there were more product to sell. The compact Q5 however was the true winner on Audi’s 2010 U.S. sales chart. The German automaker’s smallest SUV recorded a 70-percent sales increase year over year.
“I don’t remember in my 25 years in the auto industry, one model that was successful in every country,” Audi’s global sales chief Peter Schwarzenbauer told Ward’s Auto World. “But the Q5 was a huge hit around the world. We think the Q3 could write a similar success story.”
Like parent company Volkswagen, Audi has set strict 2018 sales goals for itself. The automaker plans to double its 2010 sales with a goal of selling 200,000 units in the U.S. by 2018. Do you think the Q3 will be a sales hit if Audi brings it to the U.S.?