2012 3 Series Helps BMW Take Luxury Car Lead in February 2012 German Auto Sales

BMW and Mercedes-Benz’s rivalry for the luxury car lead continued into February, with BMW and its all-new 2013 3 Series taking the reins from Mercedes-Benz and its 2012 C-Class. In other German sales news, Volkswagen reported yet another record sales month, largely driven by the 2012 Passat and 2012 Jetta.

Audi – 8531 Sales, Up 10.0 Percent

Audi’s continuing its sales roll this month, reporting its 14th straight record-setting month. Audi sold 8531 vehicles last month, a 10.0 percent increase year-over-year. Though sales were down 1.8 percent versus last February, the A4 was Audi’s volume leader with 2719 sold. The Audi Q5 continued its sales rise too, rising 14.0 percent year-over-year, for a total of 1754 crossovers sold. The new A6 also had an impressive February, gaining 63.6 percent for a total of 972 vehicles sold. The biggest loser last month was the Q7; due to supply constraints, only 373 were sold, down 49.7 percent. Diesels continue to be a strong seller for Audi, with 53.9 percent of A3s and 36.7 percent of Q7s sold being TDI models.

BMW – 21,204 Sales, Up 29.2 Percent

After just losing out to Mercedes-Benz in the first salvo of the luxury sales battle in 2012, BMW can now boast that it topped Mercedes in February with 21,204 vehicles sold, an increase of 29.2 percent. Buoyed by sales of the all-new 2012 model, 3 Series sales were up 66.3 percent to 8103 vehicles sold in February. BMW’s second and third best-sellers continue to be the 5 Series and X5, respectively. 5 Series sales were down 4.0 percent, with 4042 sedans sold, while X5 sales were up 21.8 percent with 3224 vehicles sold. BMW noted an increase in all models save for the aforementioned 5 Series, and the 1 Series, which was down 30.0 percent year-over-year with just 605 sold.

Mercedes-Benz – 18,080 Sales, Up 16.9 Percent

Though it didn’t sell as many vehicles as its Bavarian rival, Mercedes-Benz still reported another excellent month of sales, with 18,080 vehicles sold, a 16.9 percent increase year-over-year. Mercedes’ best seller continues to be the C-Class; last month 5240 were sold, a 17.0 percent bump versus last year. Though sales were flat with a 0.0 percent year-over-year change, the E-Class was Mercedes’ second best-seller with 4206 sold. The M-Class kept its third spot on the podium with 3408 sold, up 77.1 percent year-over-year. Mercedes-Benz also noted an 81.9 percent diesel sales increase last month, with 1415 vehicles sold.

Mini – 4980 Sales, Up 42.2 Percent

Mini had a strong month last month with all of its models reporting sales gains. Mini’s best-seller continues to be the Cooper hardtop. With 2427 vehicles sold, the Cooper was up 25.7 percent. Hot on the Cooper’s tail was the Countryman with 1294 sold, a 46.0 percent increase year-over-year. Mini also sold 254 Coupes last month. The Mini Roadster, which hit dealers at the close of the month, saw 110 models sold.

Porsche – 2149 Sales, Up 6.4 Percent

Even with sales of its bread-and-butter Cayenne SUV down due to supply constraints, Porsche posted another month of sales increases. Porsche’s best seller in February was the 911. Boosted by the arrival of the all-new 991 series 2013 911, 858 911s were sold, up 111.8 percent year-over-year. As previously mentioned, Cayenne sales were down 29.8 percent with 657 sold. The Panamera slotted in in third, with 511 sold, up 16.6 percent. Still holding steady in last place is the Boxster and Cayman, with just 123 sold, down 47.8 percent. Porsche attributes this to supply constraints as it prepares to roll-out the 2013 Boxster this spring.

Smart – 769 Vehicles Sold, Up 58.9 Percent

Smart continued its sales rise in February, giving the brand its fourth consecutive month of sales increases. Smart sold 769 ForTwos last month, a 58.9 percent increase year-over-year.

Volkswagen – 30,577 Sold, Up 42.5 Percent

Volkswagen reported yet another jump in sales in February, with 30,577 vehicles sold – a 42.5 percent increase year-over-year. VW’s volume seller continues to be the Jetta sedan with 11,694 sold, which is an 11.4 percent increase year-over-year. VW’s second best seller was the 2012 Passat. With 8189 sold, it was up a whopping 14,523.2 percent year-over-year – largely because the Tennessee-built Passat had just begun its rollout in February of 2011. Volkswagen also reported that its diesel TDI models accounted for 21.3 percent of its total sales last month, which is a 54.6 percent increase over TDI sales last month.

Source: Audi, BMW, Mercedes-Benz, Porsche, Volkswagen

 

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