With the launch of the redesigned Jetta for the 2011 model year, Volkswagen made a big to-do about the compact sedan’s low base price of $15,995 (without the $770 destination charge). But sharp-eyed enthusiasts have noticed that the “great for the price of good” price has quietly given way to a new price of $16,495, an increase of $500 over the old price for the S base-level trim. Add in the delivery charge, and the 2011 Jetta now starts at $17,265.
The new price now places the Jetta near the top of the compact-car pack in terms of base price. The only offerings in the class which cost more are the 2011 Chevrolet Cruze, with a base price of $17,275 (including destination) and the 2011 Subaru Impreza, which stickers at $18,220 with-destination. What a difference just $500 can make. The previous price of $15,995 (or $16,765 with destination) had placed the German offering as one of the least expensive choices compact car buyers had.
It is not uncommon for automakers to raise prices incrementally during a model year; it usually coincides with the re-shuffling or addition of equipment as well. However, with the Jetta, it seems that VW has made no substantive changes to the sedan’s construction or content levels. It is not a surprise that Volkswagen has chose to increase the price, seeing as parts shortages around the world and the cost of the materials for building a car continue to rise. Only time will tell if buyers will still find the Jetta’s tag line of “great for the price of good” to be all that great with the new price tag.
Source: Volkswagen, Ask A VW Salesguy