2011 Nissan Leaf Lease Pricing will Rival Toyota Prius, Honda Accord

According to a recent Automotive News report, Nissan plans on leasing its 2011 Leaf electric vehicle to U.S. consumers at a monthly rate comparable to that of a Honda Accord or a Toyota Prius.

Japanese media hinted that the Leaf would cost somewhere between ¥3.5 million and ¥4 million, roughly the equivalent of $39,000 to $44,250. A source close to Nissan suggested that these figures were both inaccurate and unaffordable, and Japanese-market pricing will be announced later this month.

Of course, the U.S. purchase plan will differ slightly from that offered in Japan. While Japanese consumers will be able to buy the car and lease the lithium-ion battery pack, Nissan may allow U.S. customers to lease both the vehicle and the battery.

“If we include the battery and the vehicle in a lease and take account of the incentives, we want the monthly lease to be comparable with that of the Honda Accord or Toyota Prius,” the source told Automotive News. This could indicate lease pricing somewhere between $330 and $420 a month for 4 years. Look for finalized information to emerge closer to the car’s launch in December.

The source said that the government incentive for purchasing or leasing the Leaf will be around $7500, but it is unclear exactly how this will factor into the Leaf lease pricing. We do know Nissan is taking the price matter very seriously. Nissan CEO Carlos Ghosn has repeatedly indicated that the Leaf’s success depends on pricing it competitively against its gas-fueled competition.

Source: Automotive News (Subscription Required)

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