2011 Lincoln MKZ Hybrid Accounts for 20 Percent of All MKZ Sales

Lincoln has revealed that the MKZ hybrid accounted for more than 22 percent of all MKZ sales last month, or 394 of all 1774 MKZs sold in February. Lincoln Public Relations Manager Christian Bokich says the company expected the hybrid to make up about 15 percent of MKZ sales, but the car’s take rate has climbed in recent weeks, occasionally peaking as high as 23 percent of MKZ sales.

The MKZ hybrid, which returns 41 mpg in city driving and 36 mpg on the highway, is unique among hybrids because it is the same price as its non-hybrid version at $35,180, including destination charges. Bokich thinks that the price parity is helping make the MKZ hybrid more attractive to buyer, but he also noted some buyers will continue to gravitate toward the gasoline version, because it’s the only MKZ available with all-wheel drive.

Even so, the MKZ hybrid manages to outpace its closest competition: the $35,975 Lexus HS250h. Lexus managed to sell only 286 examples of the hybrid sedan in January 2011, and 183 in February.

Meanwhile the Ford Fusion hybrid, which is mechanically similar to the MKZ, sells in higher volumes overall but makes up a smaller portion of total Fusion sales. In February, Ford sold 1379 Fusion hybrids, just six percent of the 23,111 total Fusions sales in that month. That’s not an apples-to-apples comparison with the Lincoln, however, as the Fusion hybrid is more expensive than many trim levels of non-hybrid Fusion.

Source: Lincoln

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