2011 Honda and Toyota Sales Lower than 2010; Nissan Sales Up

Toyota and Honda's 2011 sales, no doubt affected by last spring’s earthquake and tsunami, were down compared to 2010; but Nissan sales were up overall, though Infiniti was down.

Toyota Overall Toyota sales were up 0.4 percent in December 2011 compared to December 2010 for a total of 178,131 units sold. Total 2011 unit sales were down 6.7 percent compared to the previous year for an annual total of 1,644,661 vehicles sold.

Toyota The Toyota division was up 5.6 percent in December compared to the same month in 2010. Total U.S. sales were 152,776 for last month. Total year sales were down 5.7 percent in 2011 compared to 2010. Year-end total Toyota and Scion sales came to 1,446,109.

Toyota Car Yaris sales were up 31.9 percent for December, but down 18.4 percent for the year with 4514 and 32,704 units sold, respectively. Corolla sales were down 4.8 percent for the last month of the year and down 9.7 percent for the year. Toyota sold 21,009 Corollas in December and 240,259 in 2011. Toyota moved 33,506 Camrys in December an increase of 7.3 percent, and 308,510 for the year, a decrease of 5.9 percent. Avalon sales were up 20 percent in December with 3230 sold, but down 1.9 percent overall for the year moving only 28,925 units.

Scion Scion sales were up 5.1 percent with xD sales up 6.8 percent and xB sales down 6.1 percent. Scion sold 4159 cars in December and 49,271 in all of 2011 – a 7.9 percent increase compared to all of 2010.

Toyota Truck Toyota truck and SUV sales all took a hit in December with the RAV4, FJ Cruiser, Venza, 4Runner, and Land Cruiser all taking double-digit losses. Overall Toyota truck sales were down 11 percent for December with 36,608 units sold. Full year sales were also down 11 percent with 344,934 units sold. Sienna minivan sales were up 31 percent in December and up 13.3 percent for the year with 11,564 and 111,429 sold, respectively.

Lexus Lexus was down 8.0 percent in December and down 13.4 percent overall for 2011 compared to 2010. The luxury brand moved 25,355 units in December, and 198,552 units for the year.

Lexus Car Overall Lexus car sales were down 2.9 percent last month and down 10.5 percent for the year, selling 12,304 and 101,181, respectively. All Lexus cars sales were down in December and for the year. IS sales were down the least at 4.0 percent for December and 13.4 percent for the year. GS sales were off 75.0 percent in December and 46.9 percent for 2011. Lexus sold 10 LFAs in December and 62 for the year.

Lexus Truck Lexus SUV sales were also down for December and 2011. Total Lexus SUV sales were 13,051, down 12.3 percent in December and 97,371, down 16.2 percent for the year. The RX SUV was only down 4.8 percent and 13.8 percent for December and the year, respectively. Both the GX and LX saw double digit sales losses for December and the whole year; however, Lexus is slated to show a revised version of the LX next week at the Detroit auto show.

Honda Honda sales were off 18.8 percent for the last month of 2011 from the year before and off 7.1 percent for the year. The smallest of the Japanese big three sold 105,230 cars in December and 1,147,285 cars in 2011.

Honda The Honda division was down 19.3 percent in December and 6.9 percent for the year. Honda moved 92,101 units and 1,023,986 units, respectively. All of Honda’s passenger car sales were down double digits during December except the subcompact Fit which was up 5.7 percent for a total of 5138 sold. Honda managed to sell two S2000s last month, and the Fit and CR-Z were the only two car models to post yearly sales increases. The Fit was up 8.6 and the CR-Z was up 115.1 percent for the year selling 59,235 and 11,330 for the year, respectively.

Accord sales were down 40.0 percent and Civic salesslumped 27.3 percent in December, with 17,667 and 20,545 sold, respectively. Yearly Accord sales were off 16.9 percent and Civic sells were down 15.3 percent. Honda sold a total of 235,625 Accords and 221,235 Civics in 2011.

Odyssey sales were up 13.2 percent, and Pilot sales were up 12.6 percent in December with 11,489 Odysseys sold, and 11,641 Pilots sold. Odyssey sales were down 1.4 percent overall for 2011 and Pilot sales were up 13.3 overall last year. Crosstour sales were down 55.7 percent for December and 37.9 percent for the year. Honda sold 1295 and 17,974 Crosstours for the month and year. CR-V sales were down 6.7 percent in December and up 6.8 percent for the year with 21,586 and 218,373 sold, respectively. Honda sold 16 Elements last month.

Acura Total Acura sales came to 13,129 in December and 123,299 for the year – a monthly decrease of 15.2, and 8.0 percent for the year. Only the TSX Wagon and RDX showed sales gains last month and for the year. Acura found homes for 295 TSX wagons in December, an increase of 134.1 percent compared to December 2010 – the first month the wagon went on sale. TL sales were done 0.2 percent in December and 8.6 percent for the year.

Nissan Nissan division sales were up 7.7 percent in December and 14.7 percent for all of 2011, selling 100,927 units for the month and 1,042,534 for the year.

Nissan Car Nissan car sales were up 2.0 percent overall last month and 16.1 percent overall last year, selling 54,565 and 611,080, respectively. Cube sales were down 62.6 percent to 4106 units in December, and 37.0 percent for the year, totaling 14,459. Maxima and Altima sales were up in December, 12.9 and 13.6 percent. Nissan sold 25,976 Altimas and 5068 Maximas in December. Altima sales were up 17.3 percent with 268,981 units sold in the competitive midsize segment. GT-R sales were down 7.9 percent in December and up 67 percent for the year with a total of 35 and 1294 sold.

Nissan Truck Nissan truck and SUV sales were up 27.5 percent in December with a total of 35,372 moved and sales were up 19.4 percent for the year with a total of 332,993 sold. Frontier sales were up 48.7 percent in December and 27.9 percent for the year. In total, 5626 Frontiers were sold in December and 51,700 in 2011. Titan sales were up 8.8 percent in December but down 6.1 percent for the year.

Infiniti Infiniti moved 10,990 units in December – a decrease of 12.1 percent over the same month in 2010. Overall 2011 sales were 98,461 – down 4.8 percent. All models were down except the QX fullsize SUV which was up 7.8 percent for December, and up 12.7 percent for the year. The G sedan was up 5.1 percent for the year but down 3.5 percent last month.

Source: Honda, Nissan, Toyota

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