2010 Porsche Panamera to Debut at Shanghai Auto Show

2010 Porsche Panamera

So much for Switzerland. Though the 2009 Geneva motor show will likely be home to several new car launches, it won't, as previously suggested, witness the public unveiling of the 2010 Porsche Panamera. That honor will instead go to the 2009 Shanghai Auto Show in China.

While the switch delays the debut by approximately a month, Porsche says the move reflects the "growing importance of China" in its sales plan. The German automaker was able to sell just under 8200 vehicles in China in 2007, twice the amount it sold in 2006. The growth is even more important as sales in traditional Porsche markets slid considerably - sales in Germany alone slipped 5.4 percent in the same time frame. The move also represents Porsche CEO Wendelin Wideking's hopes for "new market opportunities" in regions like China, Russia, and the Middle East. Presumably, he's hoping they'll pick up large portions of the 20,000 Panameras Porsche plans to build annually, though Weideking noted that figure may shift depending on market conditions. Source: Automotive News Europe

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