2010 NAIAS Drops Sunday Media Preview

Joshua Duval
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Doug Fox, the senior co-chairman of the North American International Auto Show, said the press days for the 2010 show will begin on Monday, a day later than the usual Sunday start. The new schedule shortens press preview time by a day at the request of exhibitors who complained the Sunday start wiped out a whole weekend.

"There are two primary days. But the move was made for a very good reason: The customers we serve asked for the changes," Fox said. "Everyone is looking for more efficiencies, and we can easily fit the press schedule into two days."

Extra time will be allotted on Wednesday for additional supplier press conferences, but the schedule will not change much. Media days will still be Monday and Tuesday, and Wednesday and Thursday will remain industry days. "We discussed the changes with a number of manufacturers and they were well received," Fox said.

The one-day shortening of the Detroit auto show is a reflection of the state of the entire automotive industry as it reels from its worst sales year in decades. With record low-profits and a no-end-in-sight contraction of the market, automakers, suppliers and auto show organizers have been forced to make concessions.

Although the new Monday start means less press coverage, organizers will probably make whatever cuts they have to in order to ensure the show happens and its exhibitors are happy. Other shows around the world have been cancelled or are in talks of being cancelled as automakers refuse to participate in them. Spain's national auto manufacturer's association, ANFAC, announced earlier today that the Barcelona Motor Show would be cancelled this year, while this year's Tokyo and British shows are in danger of having fewer exhibitors or being cancelled altogether.

Source: The Detroit News

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