A dealer memo detailing 2010 Kia Soul pricing was leaked yesterday, revealing that the all-new compact will start at $13,995, including destination charges. That price will put you in the base model equipped with a 1.6-liter 122 horsepower four-cylinder engine, antilock brakes, electronic stability control, six airbags, air conditioning, an AM/FM/CD/MP3 audio system with three months of complimentary Sirius satellite radio service, USB and auxiliary audio input jacks, and power windows and door locks.
Jump up to the Soul +, and you'll get a 2.0-liter 142 horsepower engine, 16-inch alloy wheels, rear disc brakes, privacy glass, body color door handles, power outside mirrors, Bluetooth, keyless entry and cruise control for $14,950 with a manual transmission or $15,900 with a four-speed automatic.
The Soul ! and Soul Sport include 18-inch alloy wheels, fog lights, an audio upgrade package, a leather-wrapped steering wheel and metal finish interior. The Soul ! gets a sunroof and unique sand and black interior trim and cloth seats with houndstooth inserts. The Soul Sport is equipped with unique front and rear fascias, side sills, a spoiler, a sport-tuned suspension, unique red and black interior trim, sport cloth seats and metal pedals. Both the ! and Sport start at $15,885 with manual transmissions or $16,775 with automatic transmissions.