Ford has released pricing for its new flagship, the 2010 Ford Taurus, unveiled this week at the 2009 North American International Auto Show in Detroit. The new Taurus features a boatload of standard features, and a long, tech-heavy options list. The big news, though: the new Taurus will start at the same price point as its predecessor.
The 2010 Taurus will come in three familiar flavors: SE, SEL and Limited. Ford's Duratec 3.5-liter V-6, a six-speed automatic transmission, traction and stability control and ABS are standard on the SE, which rings in at $25,995, including destination and delivery charges. Also standard are power locks and windows, a six-way power driver's seat, side and side curtain airbags, a tilt/telescoping steering wheel, an MP3-capable single disc CD-player, an audio input jack, Ford's new Easy Fuel capless fuel-filler system, keyless entry and an SOS Post-Crash Alert System.
Move into an SEL and the price bumps up to $27,995, excluding destination and delivery charges. The SEL adds paddle shifters, a leather wrapped steering wheel with cruise and audio controls, an auto-dimming rearview mirror, dual-zone automatic temperature control and SIRIUS satellite radio to the standard features list. Options for the SEL include SYNC, a Sony brand stereo with a six-disc CD changer and twelve speakers, push-button start, a reverse sensing system, ambient interior lighting, heated leather seats, a moonroof, power-adjustable pedals, and all-wheel drive.
The $31,995 (excluding destination and delivery) Limited trim makes ambient interior lighting, SYNC and the reverse sensing system from the SEL standard, and adds 10-way power driver and passenger seats, one-touch up/down windows, a premium six-speaker stereo system with a six-disc CD changer and a universal garage door opener. Options for the Limited include heated/cooled front seats, heated rear seats, power-adjustable pedals with memory settings, a rear power sunshade, a voice-activated navigation system, rain-sensing windshield wipers, Ford's BLIS (Blind Spot Information System), adaptive cruise control, push-button start, remote start and all-wheel drive.
Ford will also offer its new EcoBoost 3.5-liter V-6-which will be available in the 2010 Lincoln MKT crossover and 2010 Lincoln MKS sedan-for the new Taurus, although Ford has yet to announce when exactly that engine will show up for the Taurus. According to the 2010 Ford Taurus promotional website, the all-new sedan will be available at dealers starting in July.