The 2010 Chevrolet Camaro outsold the 2010 Ford Mustang in October, marking the fifth straight month that Chevrolet’s revived muscle coupe outsold its Ford competition. If these sales trends continue, it’ll put the Camaro on pace to outsell the Mustang this year -- a feat that hasn’t been accomplished since 1985.
With two months left in the year and only around 9200 sales to make up, GM officials say it is a real possibility the Camaro may outsell the Mustang by the end of the year. Through October, GM sold 47,233 Camaros to Ford’s 56,469 Mustangs. If the Camaro does take the top muscle car sales title away from the Mustang, it will do so with only nine months of sales compared to the Mustang’s full year.
Erich Merkle, analyst at Autoconomy.com, told the Detroit Free Press that the Camaro’s success was expected. “While the economic environment isn’t the best, I think there are still enough baby boomers out there that are able to make a purchase like a Camaro,” he said. “It’s got all of the great stuff you remember from some of the muscle car of the late ‘60s without all of the bad.”
In Dearborn, Ford doesn’t seem too concerned about the Camaro’s sales success. “I don’t think Mustang sales would have been much different one way or another,” said George Pipas, Ford’s top sales analyst. “There are people that buy Chevys just like there are people that buy Fords. The passion for one brand or another is strong. What we are seeing right now is ten years of pent-up demand… rather than some positive indicator about the economy.”
Make that seven years of pent-up demand: GM killed the Camaro (and its Pontiac Firebird sibling) in 2002, leaving Camaro fans in the dark for quite some time. On the other hand, Ford has been producing Mustangs continuously since 1964.
Source: Detroit Free Press