Audi’s centennial celebrations will come to a fever pitch Monday, when the car maker will unveil its all-new 2010 A8 flagship during the Design Miami art fair in Florida.
In order to showcase the new A8, Audi built its own pavilion on Miami Beach that also doubles as a museum. The reveal of the A8 will coincide with the opening of “The Art of Progress” exhibit at Design Miami, which Audi claims is inspired by both the new A8 and its own corporate philosophy.
“Since our inception, Audi has embraced progress in the quest to create groundbreaking technologies and deliver new ideas to the road,” said Rupert Stadler, chairman of Audi’s board of management. “Just as artists make it a mission to work for the untold future, so does Audi design to be relevant not just today, but for many years to come.
“The new Audi A8 embodies everything Audi stands for: fascinating innovation, uncompromising perfection, consummate craftsmanship, iconic design, and new ways of thinking. This is why we chose to present this car in this progressive environment while continuing our commitment to fostering design culture and the arts.”
Audi is really pushing the new design of the A8, so expect to see a radical departure from the current A8 the car is unveiled on November 30.