GM August 2014 Sales Dip 1 Percent, Trucks Keep Deliveries Afloat

General Motors saw its sales take a small hit in August, falling 1.2 percent compared to last year, to 272,423 vehicles sold. Year-to-date sales of 1,984,451 still keep the company 2.8 percent ahead of its sales at the same point in 2013, but GM was previously ahead 3.5 percent at the end of July. GM is falling in line with industry trends that show truck and crossover sales growing while cars shrink in popularity. Combined Chevrolet and GMC large SUV sales enjoyed a 38 percent growth, while cars from all GM brands suffered. Every GM brand with the exception of GMC took a loss in August, with Cadillac posting the biggest decrease of 17.8 percent.

Winner: Large SUVs; Escalade, Yukon, Suburban, Up 89.3, 101.1, 43.6 Percent, Respectively

The hits keep on coming for GM’s redesigned large SUVs. Escalade sales totaled 2277 for the standard model and 1257 for the Escalade EXT, which was itself up 63.9 percent. The Suburban’s 5748 vehicles sold brings year-to-date sales up to 34,487, up 8.3 percent so far in 2014. The GMC Yukon showed the most growth with its 101.1 percent increase to 4715 vehicles sold, while the longer Yukon XL saw 3319 deliveries. The Yukon is now ahead 59.3 percent in year-to-date sales, at 27,458 vehicles sold. Don’t expect sales of these vehicles to slow down any time soon, as people continue to clamor for the vehicles’ combination of space, luxury, and utility.

Winner: Chevrolet Silverado, GMC Sierra Pickup, Up 12.8 and 10.2 Percent, Respectively

Together the Chevrolet Silverado and GMC Sierra pickups totaled 69,048, which actually eclipsed the Ford F-150’s sales of 68,109. While the F-150 is slowing down production and sales as factories change over to the aluminum-bodied 2015 Ford F-150, it’s a big victory for GM to have its pickups on top in the month of August. Silverado is now up 1.1 percent in year-to-date sales, while the Sierra is ahead 6.8 percent.

Winner: Chevrolet Corvette, 2679 Units Sold, Up 309 Percent

Like last month, the Corvette posted enormous gains in August. A big factor is that only 655 units sold in August 2013 as Chevrolet was in the midst of switching over from C6 production to building the new C7. Year-to-date sales now total 23,483 vehicles versus 6999 vehicles at the same point in 2013, a gain of 235.5 percent. As editor-in-chief Mike Floyd has said, the Corvette, "sprinkles halo dust for General Motors"—and the dust is piling up in the form of healthy sales.

Loser: Cadillac, 16,650 Units Sold, Down 17.8 Percent

Despite what many critics would call its strongest lineup of vehicles in at least a decade, Cadillac is facing difficulty reaching customers. Sales are down 4.7 percent through August to 114,008 vehicles sold, and this past month only the Escalade saw its sales increase. The two biggest losses were visible in CTS and SRX sales, which fell 34.9 and 37 percent respectively. The ELR continues to flop as well, with 196 units sold and just 774 total since its launch.

Loser: Chevrolet Impala, 9802 Vehicles Sold, Down 26.2 Percent

The Impala was a finalist for our Automobile of the Year award last year, but that hasn’t stopped it from collecting dust on showroom floors. Despite its redesign, sales are down 10.6 percent year-to-date to 97,937 vehicles sold. It wasn’t just the Impala that struggled however at Chevrolet—the Cruze, Malibu, Spark, Camaro, and Volt all experienced their own losses. The only Chevrolet passenger car in the black was the compact Sonic, which increased its sales 12.7 percent. Overall Chevrolet was down 1 percent.

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