August 2014 New Car Sales

Pent-up demand from the recession years appears to be pretty well sated, but automakers were able to keep sales on the boil in August with a flurry of sales and incentives. Moderating gas prices gave trucks and SUVs an additional boost. Overall, the month of August—which this year included all of Labor Day weekend—closed out a strong summer, with an annualized sales rate of over 17 million units.

And so, to the numbers …

1. General Motors: 272,423, down 1 percent.

--Truck sales led, up 18%
--Average transaction prices (thanks in part to strong sales of high-priced SUVs) have climbed to their highest level ever, nearly $3k more than last year.
--GM claims to have the lowest incentive spending of the Big 3
Buick -10%
Best performer: Regal +29%, worst: LaCrosse -36%
Cadillac -18%
Best performer: Escalade +64%, worst: SRX -37%
Chevrolet -1%
Best performer: Corvette +309%, worst: Spark -36%
GMC +10%
Best performer: Savana +70%, worst: Terrain -13%

2. Toyota Motor Sales: 246,100, up 6 percent.

--Best-ever month for RAV4, which is the bestselling SUV
--Camry slips to #2 passenger car, behind Honda Accord
Toyota division +7%
Best performer: 4Runner +67%, worst: Yaris -83%
Lexus +10%
Best performer: GX +108%, worst: LS -16%
Scion -20%
Best performer: xB -4%, worst: iQ -49% (all Scion models were down in August)

3. Ford Motor Company: 221,373, flat

--F-150 was 68,109, off 4%
Ford division +1%
Best performer: Explorer +25%, worst: Taurus -35%
Lincoln -1%
Best performer: MKX -5%, worst: MKS -48% (all Lincolns were down vs. last August)

4. Chrysler LLC: 198,379, up 20 percent.

--Best-ever monthly sales for the Dodge Journey, Jeep Patriot, and Jeep Cherokee
--Cherokee came within 500 units of challenging the Grand Cherokee as the bestselling Jeep
Chrysler +4%
Best performer: Town & Country +11%, worst: 300 -17%
Dodge -6%
Best performer: Dart +22%, worst: Viper -38%
Fiat -20%
Best performer: 500 +12%, worst: 500L -97% (sales stopped due to recall)
Jeep +49%
Best performer: Patriot +27%, worst: Compass -10%
Ram +39%
Best performer: Cargo van +101%, worst: pickup +33% (all Ram models were up in August)

5. American Honda: 167,038, flat.

--Record month for the Accord: 51,075 sales
--Accord beats Camry to take bestselling car title
--Civic is bestselling small car, despite sinking 14%
--Acura sold twice as many SUVs as cars
Honda division +2%
Best performer: Accord +32%, worst: Crosstour -37%
Acura -9%
Best performer: ILX +6%, worst: RLX -53%

6. Nissan North America: 134,388, up 12 percent.

--Record month for the Rogue and the Leaf
Infiniti -23%
Best performer: Q50 +9%, worst: Q70 -64%
Nissan division +15%
Best performer: NV200 +138%, worst: Quest -48%

7. Hyundai: 70,003, up 6 percent.

--Only second time Hyundai has topped 70k in a month
Best performer: Tucson +36%, worst: Azera -43%

8. Kia: 54,667, up 5 percent.

--Soul on a roll: up 50%
--Crashing Cadenza (-69%) still beats Hyundai Azera, 522 to 511.
Best performer: Soul +50%, worst: Cadenza -69%

9. Subaru: 50,246, up 22 percent.

--Best-ever month for Subaru
--XV Crosstrek rockets into third place, behind Forester and Outback
Best performer: XV Crosstrek +73%, worst: BRZ -17%

10. Volkswagen: 35,181, down 13 percent.

--TDI models account for 23% of VW’s total
--New Golf is in dealerships; new Jetta is not
Best performer: GTI +47%, worst: CC -54%

11. BMW Group: 32,295, up 6 percent.

--BMW division beats Mercedes-Benz by 136 units
--The i3 sold 1025 units
--The i8, however, sold only 9
BMW division +11%
Best performer: X5 +73%, worst: X6 -93%
Mini -17%
Best performer: Countryman +48%, worst: Coupe -66%
Rolls-Royce +6%

12. Mazda: 31,305, up 11 percent.

--Mazda passes Daimler-Benz.
Best performer: Mazda2 +42%, worst: Miata -34%

13. Daimler-Benz: 30,292, up 12 percent.

--CLA outsells Audi A3 and BMW 2-series
Mercedes-Benz +9%
Best performer: S-class +312%, worst: SL -56%
Sprinter +35%
Smart +34%

14. Audi: 17,101, up 22 percent.

--Best month ever for Audi in the USA
--Greatest TDI penetration is with the Q7, at 19%
Best performer: Allroad +28%, worst: TT -57%

15. Mitsubishi: 6786, up 29 percent.

--The iMiEV sold only 20 units
Best performer: Outlander Sport +32%, worst: Lancer -38%

16. Jaguar Land Rover: 5673, down 15 percent.

--XK was the only Jaguar up versus last August
Jaguar -31%
Best performer: XK +106%, worst: XF -62%
Land Rover -9%
Best performer: Range Rover +15%, worst: Range Rover Sport -26%

17. Volvo: 4960, down 10 percent.

--New 2016 Volvo XC90 doesn’t arrive until January
Best performer: 60 series +10%, worst: 70 series -41%

18. Porsche: 4540, up 37 percent.

--Macan total of 969 accounts for much, but not all, of Porsche’s increase
--One in five 911s delivered in August was a GT3
Best performer: 911 +32%, worst: Panamera -6%

By Segment:

Pickup trucks, August sales:

  1. Ford F-series, 68,109
  2. Chevrolet Silverado, 49,201
  3. Dodge Ram, 43,775
  4. GMC Sierra, 19,847
  5. Toyota Tacoma, 14,338

Passenger cars:

  1. Honda Accord, 51,075
  2. Toyota Camry, 44,043
  3. Honda Civic, 32,032
  4. Toyota Corolla/Matrix, 33,088
  5. Nissan Altima, 32,153

SUVs:

  1. Toyota RAV4, 35,614
  2. Honda CR-V, 34,079
  3. Ford Escape, 28,996
  4. Nissan Rogue, 21,419
  5. Chevrolet Equinox, 21,387

pgh1969pa
Look out VW, BMW is about to pass you by. So what was that thing about building more mass market cars to gain sales volume? When a 'mass market' brand is doing as well as a niche luxury brand, something is wrong.
johncarync
Either I don't understand something or someone got the order wrong. With Nissan at 134,000 cars sold and Honda at 167,000, shouldn't Honda be 5th and Nissan be 6th? Same with VW and Subaru. Subaru should be listed as 9th with 50,000 cars sold and VW 10th with 35,000.

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