NEWS: August 2014 New Car Sales

September 4, 2014
2015 Honda Accord Sport Side Profile
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Pent-up demand from the recession years appears to be pretty well sated, but automakers were able to keep sales on the boil in August with a flurry of sales and incentives. Moderating gas prices gave trucks and SUVs an additional boost. Overall, the month of August—which this year included all of Labor Day weekend—closed out a strong summer, with an annualized sales rate of over 17 million units.
And so, to the numbers …

1. General Motors: 272,423, down 1 percent.

--Truck sales led, up 18%
--Average transaction prices (thanks in part to strong sales of high-priced SUVs) have climbed to their highest level ever, nearly $3k more than last year.
--GM claims to have the lowest incentive spending of the Big 3
Buick -10%
Best performer: Regal +29%, worst: LaCrosse -36%
Cadillac -18%
Best performer: Escalade +64%, worst: SRX -37%
Chevrolet -1%
Best performer: Corvette +309%, worst: Spark -36%
GMC +10%
Best performer: Savana +70%, worst: Terrain -13%

2. Toyota Motor Sales: 246,100, up 6 percent.

--Best-ever month for RAV4, which is the bestselling SUV
--Camry slips to #2 passenger car, behind Honda Accord
Toyota division +7%
Best performer: 4Runner +67%, worst: Yaris -83%
Lexus +10%
Best performer: GX +108%, worst: LS -16%
Scion -20%
Best performer: xB -4%, worst: iQ -49% (all Scion models were down in August)

3. Ford Motor Company: 221,373, flat

--F-150 was 68,109, off 4%
Ford division +1%
Best performer: Explorer +25%, worst: Taurus -35%
Lincoln -1%
Best performer: MKX -5%, worst: MKS -48% (all Lincolns were down vs. last August)

4. Chrysler LLC: 198,379, up 20 percent.

--Best-ever monthly sales for the Dodge Journey, Jeep Patriot, and Jeep Cherokee
--Cherokee came within 500 units of challenging the Grand Cherokee as the bestselling Jeep
Chrysler +4%
Best performer: Town & Country +11%, worst: 300 -17%
Dodge -6%
Best performer: Dart +22%, worst: Viper -38%
Fiat -20%
Best performer: 500 +12%, worst: 500L -97% (sales stopped due to recall)
Jeep +49%
Best performer: Patriot +27%, worst: Compass -10%
Ram +39%
Best performer: Cargo van +101%, worst: pickup +33% (all Ram models were up in August)

5. American Honda: 167,038, flat.

--Record month for the Accord: 51,075 sales
--Accord beats Camry to take bestselling car title
--Civic is bestselling small car, despite sinking 14%
--Acura sold twice as many SUVs as cars
Honda division +2%
Best performer: Accord +32%, worst: Crosstour -37%
Acura -9%
Best performer: ILX +6%, worst: RLX -53%

6. Nissan North America: 134,388, up 12 percent.

--Record month for the Rogue and the Leaf
Infiniti -23%
Best performer: Q50 +9%, worst: Q70 -64%
Nissan division +15%
Best performer: NV200 +138%, worst: Quest -48%

7. Hyundai: 70,003, up 6 percent.

--Only second time Hyundai has topped 70k in a month
Best performer: Tucson +36%, worst: Azera -43%

8. Kia: 54,667, up 5 percent.

--Soul on a roll: up 50%
--Crashing Cadenza (-69%) still beats Hyundai Azera, 522 to 511.
Best performer: Soul +50%, worst: Cadenza -69%

9. Subaru: 50,246, up 22 percent.

--Best-ever month for Subaru
--XV Crosstrek rockets into third place, behind Forester and Outback
Best performer: XV Crosstrek +73%, worst: BRZ -17%

10. Volkswagen: 35,181, down 13 percent.

--TDI models account for 23% of VW’s total
--New Golf is in dealerships; new Jetta is not
Best performer: GTI +47%, worst: CC -54%

11. BMW Group: 32,295, up 6 percent.

--BMW division beats Mercedes-Benz by 136 units
--The i3 sold 1025 units
--The i8, however, sold only 9
BMW division +11%
Best performer: X5 +73%, worst: X6 -93%
Mini -17%
Best performer: Countryman +48%, worst: Coupe -66%
Rolls-Royce +6%

12. Mazda: 31,305, up 11 percent.

--Mazda passes Daimler-Benz.
Best performer: Mazda2 +42%, worst: Miata -34%

13. Daimler-Benz: 30,292, up 12 percent.

--CLA outsells Audi A3 and BMW 2-series
Mercedes-Benz +9%
Best performer: S-class +312%, worst: SL -56%
Sprinter +35%
Smart +34%

14. Audi: 17,101, up 22 percent.

--Best month ever for Audi in the USA
--Greatest TDI penetration is with the Q7, at 19%
Best performer: Allroad +28%, worst: TT -57%

15. Mitsubishi: 6786, up 29 percent.

--The iMiEV sold only 20 units
Best performer: Outlander Sport +32%, worst: Lancer -38%

16. Jaguar Land Rover: 5673, down 15 percent.

--XK was the only Jaguar up versus last August
Jaguar -31%
Best performer: XK +106%, worst: XF -62%
Land Rover -9%
Best performer: Range Rover +15%, worst: Range Rover Sport -26%

17. Volvo: 4960, down 10 percent.

--New 2016 Volvo XC90 doesn’t arrive until January
Best performer: 60 series +10%, worst: 70 series -41%

18. Porsche: 4540, up 37 percent.

--Macan total of 969 accounts for much, but not all, of Porsche’s increase
--One in five 911s delivered in August was a GT3
Best performer: 911 +32%, worst: Panamera -6%

By Segment:

Pickup trucks, August sales:

  1. Ford F-series, 68,109
  2. Chevrolet Silverado, 49,201
  3. Dodge Ram, 43,775
  4. GMC Sierra, 19,847
  5. Toyota Tacoma, 14,338

Passenger cars:

  1. Honda Accord, 51,075
  2. Toyota Camry, 44,043
  3. Honda Civic, 32,032
  4. Toyota Corolla/Matrix, 33,088
  5. Nissan Altima, 32,153

SUVs:

  1. Toyota RAV4, 35,614
  2. Honda CR-V, 34,079
  3. Ford Escape, 28,996
  4. Nissan Rogue, 21,419
  5. Chevrolet Equinox, 21,387

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Cost to Own
Depreciation
36%
Depreciation
$11107
Insurance
$6065
Fuel Cost
$8631
Financing
$2335
Maintenance
$1779
Repair Costs
$558
State Fees
$391
Loss in Value + Expenses
= 5 Year Cost to Own