NEWS: Report: Chrysler 300 SRT Could Be Discontinued

July 23, 2014
2014 Chrysler 300 SRT Satin Vapor Edition Front Three Quarter
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The days of the 470-hp Chrysler 300 SRT sedan may soon be numbered. Chrysler brand president and CEO Al Gardner told our colleagues at Motor Trend that the high-performance car sells so slowly it might not make sense to continuing selling it when the refreshed Chrysler 300 debuts later this year.
Although no firm decision has been made, Gardner told MT that the Chrysler 300 SRT only sells about 75 units per month. So far this year, all versions of the Chrysler 300 have sold 26,014 copies, or about 4300 units per month. With the SRT model accounting for less than two percent of sales, it's no wonder Gardner is considering ditching the model.
Even if the Chrysler 300 SRT is discontinued in the U.S., the model may still be sold overseas, as MT reports it is popular in the Middle East. Chrysler will reportedly make its final decision on the SRT's fate later this year; a refreshed Chrysler 300 is expected to debut in November at the Los Angeles auto show. Refreshes for the Dodge Challenger and Dodge Charger were already revealed.
2014 Chrysler 300 SRT Satin Vapor Edition Front End 02
The Chrysler 300 SRT is closely related to the SRT versions of the Dodge Charger and Challenger. The 2014 Chrysler 300 SRT packs a 6.4-liter Hemi V-8 engine good for 470 hp, with a five-speed automatic transmission sending power to the rear wheels. Pricing for the SRT Core model starts at $45,895 after destination. When we drove a 2013 model, we wrote that, "The Chrysler 300 is great, and the SRT version is even better. Although the 300 is essentially a Dodge Charger with different sheetmetal, the more elegant exterior design makes it appealing to a larger audience than the ostentatious Charger."
Even if the Chrysler 300 SRT vanishes, there will still be many more high-performance SRT cars in Chrysler showrooms. MT reports that the Jeep Grand Cherokee SRT will likely continue. Moreover, product plans reveal that Chrysler wants to launch SRT versions of both the Journey crossover and Dart compact sedan.

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