Ford June 2014 Sales Down 5.8 Percent, Fusion Strong, F-Series Lags

Ford’s June sales were down 5.8 percent from last year’s numbers as the Ford and Lincoln brands totaled 222,064 sales this month. The Ford brand declined 5.9 percent and Lincoln was down 2.7 percent, and the company’s overall year-to-date numbers of 1,270,032 sales through June are now 1.8 percent behind this time last year. Cars were relatively flat at a 0.8 percent decline, so utilities (down 8.4 percent) and trucks (down 8.6 percent) really dragged Ford down this month.

Winner: Ford Fusion, 27,604 Units Sold, Up 13.5 Percent

Ford’s midsize sedan had its best June ever, with its 27,604 sales representing a 13.5 percent increase over last year. The Ford Fusion is also surpassing its year-to-date performance from last year by 2.7 percent, and maintains its lead over the Focus and Escape as the second best-selling Ford vehicle behind the F-Series pickup.

Winner: Ford Focus, 26,266 Units Sold, Up 13.5 Percent

After a few months of lagging numbers, the Ford Focus compact racked up a relatively strong 26,266 sales this month. It still lags behind in year-to-date sales by 10.3 percent, but this month’s 13.5 percent improvement should help reverse the trend somewhat until the facelifted 2015 Ford Focus goes on sale later this year to revive sales of the Focus more definitively.

Winner: Ford Transit Connect, 4,573 Units Sold, Up 29.5 Percent

Ford is banking on the new extended-wheelbase wagon version of the Ford Transit Connect to increase retail sales of this compact van, and apparently this worked in June, which was the best month ever for the Transit Connect nameplate. Ford also said that retail sales contributed significantly to the model’s 29 percent gain over 2013, as retail sales alone increased 55 percent, mostly on the success of the passenger-oriented Transit Connect Wagon models.

Loser: Ford F-Series, 60,460 Units Sold, Down 11 Percent

The Ford F-Series pickup range still managed over 60,560 sales this month, but that’s actually an 11 percent decline from last year. The F-Series is now falling behind in year-to-date sales, as its total of 365,825 units sold through June 2014 is 0.5 percent off its pace from this time last year. Expect some more low numbers in the coming months as Ford slows production of the outgoing truck in order to retool its Dearborn and Kansas City factories to produce the all-aluminum 2015 Ford F-150. Idling these two production facilities for several weeks will likely result in lower overall sales for the F-150 for this year. The 2015 F-150 will go on sale later this year.

Loser: Ford Edge, 9700 Units Sold, Down 28.6 Percent

The new 2015 Ford Edge won’t go on sale until early next year, so expect things to trend mostly downward from here on out for the outgoing Edge crossover. This model declined 28.6 percent in June, and is lagging behind last year’s year-to-date numbers by 11.5 percent. Its sales of 9700 this month just can’t match up with sales of the popular Escape and Explorer crossovers, and expect a further decline as Ford begins phasing out this outgoing model in the second half of this year.

Wait and See: Lincoln Brand, Down 2.7 Percent

The Lincoln brand declined 3 percent in June, as all nameplates fell except for the Navigator, which gained 6 percent to a still-meager 721 units sold. However, the brand is still up 16.3 percent in its year-to-date performance compared with last year, and is looking to benefit from the addition of the 2015 Lincoln MKC crossover in the coming months. The MKC did add 684 to the Lincoln brand’s total in June, but expect its contribution to rise as production ramps up and it arrives in more dealers across the country.

New Car Research

our instagram

get Automobile Magazine

Subscribe to the magazine and save up to 84% off the newsstand price

subscribe

new cars

Read Related Articles

TO TOP