Chrysler June 2014 Sales Grow 9 Percent As Jeep Keeps Rolling

Chrysler Group continues to increase its market presence with every passing month, laying down its 51st straight month of year-over-year sales gains with a 9 percent increase this past June. Even with two fewer sales days than in the previous June, Chrysler managed to up its sales to 171,086 vehicles compared to 156,686 last year. Year-to-date sales are up 12 percent to 1,020,123 vehicles. Every Chrysler Group nameplate, with the exception of Chrysler, showed improved sales figures. To nobody’s surprise, Jeep showed the biggest sales jump, while the Ram pickup took the crown as the company's top-selling individual model. Chrysler Group is making its money as a full-on truck and SUV company, while car sales (down 19 percent in June) keep falling drastically.

Winner: Jeep Brand, Up 28 Percent

The hits just keep on coming for Jeep, which recorded its best June sales ever with 57,006 vehicles sold. Although the Grand Cherokee sold 9 percent fewer vehicles than last June, it still sold a healthy 15,055 units. Every other Jeep model was in the black in terms of sales gains, with the Wrangler leading the way in terms of volume at 16,439 units, up two percent. Jeep Cherokee sales slowed down compared to the new model's runaway figures last month, but it still sold 13,337 vehicles. Compared to last year, Jeep as a brand is up a jaw-dropping 45 percent through the month of June.

Winner: Ram Pickup, 33,149 Units Sold, Up 12 Percent

Shoppers continue to flock to the Ram pickup, which had its best June sales in 10 years. The Ram pickup has now shown sales gains 50 months in a row. Heavy Duty pickups performed best, with 31 percent better sales than last June. Year-to-date Ram sales are up 22 percent to 214,357 units. Still, Ford sold 60,560 units of the F-150, and General Motors sold $58,925 units combined of the Chevrolet Silverado and GMC Sierra.

Winner: Dodge Journey, 7448 Units Sold, Up 24 Percent

The Journey also had its best June so far, while also leading the way for percentage sales gains within the Dodge lineup. Although the Dodge brand is up a marginal 1 percent compared to last year, the Journey’s solid June performance brings it up to 47,151 for the year so far—an 11 percent improvement over where it was this time in 2013. The Journey was one of only four Dodge models to see sales improve; the others were the Dart, the Caravan, and the Durango.

Loser: Dodge SRT Viper, 36 Units Sold, Down 63 Percent

Nobody expected explosive sales from the low-volume Viper, but it certainly doesn't help that the SRT brand was officially shuttered and rolled back into Dodge. The Viper sold 97 units last June, but the hope was that the supercar would catch on a bit by now. Instead, low volumes Viper production was suspended for two months beginning April 14. Yikes. By contrast, the Chevrolet Corvette sold 2723 copies last month.

Loser: Chrysler 300, 3566 Units Sold, Down 17 Percent

The aging Chrysler 300 is having a hard time keeping up in the full-size segment. The 17 percent drop wasn’t as dramatic as the 300’s 39 percent fallout in June 2013, but the hole is indeed deepening. Year-to-date sales are down 12 percent to 26,014 units, and only the trusty Town & Country shows any signs of life from the Chrysler brand. However, a redesigned Chrysler 300 is expected to premiere this fall, which could juice sales next year.

Wait and See: Chrysler 200, 7345 Units Sold, Down 41 Percent

The numbers sure look bad, but they’re deceiving given that Chrysler is still building inventory of the new 200 while selling off old models. Chrysler says the new 200 is averaging only 12 days spent on dealer lots, and it represents more than 5000 of the Chrysler 200 models sold in June. Last month, in May, only 595 new 200 vehicles were sold. It’s a little early to say just where the new Chrysler 200 is headed, but it has a deep sales crater out of which it will have to dig itself. Already, year-to-date sales are down 40 percent to 45,178 units, compared to 75,015 units this time in 2013.

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