Ford May 2014 Sales Inch Up 3 Percent

#Ford, #Ford

Ford bounced back from a minor downturn last month, posting a modest 3 percent sales growth compared to May of last year. While the company’s 254,084 in May sales represent a mild improvement, Ford is still 0.9 percent behind its performance last year in year-to-date sales with 1,047,968 vehicles sold. Surprisingly, the Ford brand dropped 1.6 percent in sales compared to Lincoln, which managed to achieve a 20.9 percent sales growth.

Winner: Ford Fusion, 33,881 Units Sold, Up 14.6 Percent

The Ford Fusion recorded its best month ever this year, breaking last year’s then-record-setting May performance. The biggest increase was in the West region, where the Fusion grew 42 percent. It’s no surprise that the F-Series pickup remains the top seller under the Ford nameplate, but the Fusion locked up second place, and was able to lift year-to-date sales to a 0.8 percent increase compared to this time last year.

Winner: Ford Escape, 31,896 Units Sold, Up 9.5 Percent

Although the gains weren’t as steep as the Fusion’s, the Ford Escape also cemented its best monthly sales ever. It’s the first time the Escape has eclipsed the 30,000-vehicle mark, which keeps the Escape competitive with big rivals like the Honda CR-V and Toyota RAV-4. Ford will have to repeat the Escape’s success next month of it wants to get out of the red in year-to-date sales, which are still just barely down 0.1 percent, at 127,780 vehicles sold through May.

Winner: Lincoln Brand, Up 21.1 Percent

Lincoln finally stepped up to the plate in May, buoyed in part by the opening sales weekend for the Lincoln MKC at the end of the month, wherein 677 units were sold. Otherwise, the biggest increase came from the MKX crossover, which increased its sales 31.2 percent to 2403 vehicles sold. The brand’s best-selling MKZ experienced a minor boost as well, growing its sales to 3714 vehicles—6.4 percent better than the previous May. The big Navigator SUV, always profitable, even increased deliveries 8.6 percent. To date compared to last year, Lincoln is on top 20.9 percent. Granted, these aren’t huge volumes—Lincoln sold just 8845 vehicles in May, less than the Mustang alone—but every little bit counts.

Loser: Ford Focus, 23,683 Units Sold, Down 12.9 Percent

It’s more bad news for the Focus, which was also on our list of Losers last month after it reported a 15.3 percent sales slide. The damage continues into May, despite the smaller Fiesta’s 7.7 percent sales growth. The Focus might be beginning to feel dated in a quickly-improving marketplace, as year-to-date sales are down 15.2 percent with a total of 94,690 vehicles sold so far this year.

Wait and See: Ford F-Series, 68,520 Units Sold, Down 4.3 Percent

Although the F-Series pickup is still ahead of its competition from Chrysler and General Motors, the F-Series took a small hit in May. It’s well beyond the Ram’s 37,131 in sales, but the combined numbers of the Sierra and Silverado total 64,974 vehicles sold. We’ll have to keep an eye on the Ford F-Series, which will shut down production for a time as Ford reconfigures its manufacturing to build the new aluminum F-Series. How much the F-Series will be hurt in the interim remains to be seen.

Wait and See: Ford Mustang, 9761 Units Sold, Up 11 Percent

There’s still demand out there for the icomic Ford Mustang, even with anticipation building for its next generation arriving this fall. The Mustang is still up 8.1 percent in year-to-date sales, with 36,600 vehicles sold. It was, however, narrowly bested by the Chevrolet Camaro this month. 10,340 Camaros sold in May, compared to the Dodge Challenger’s 5,748.

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