2015 Cadillac ATS Coupe Priced at $38,990

Andrew Trahan The Manufacturer

The more stylish two-door version of Cadillac’s smallest model, the 2015 Cadillac ATS Coupe, will command a premium over its four-door sibling, as Cadillac announced pricing of the ATS Coupe starting at $38,990 including destination. That’s $2970 more than the equivalent Cadillac ATS sedan, which costs $36,020 including destination.

This starting price is for the 2015 ATS Coupe equipped with the 272-hp 2.0-liter turbocharged four-cylinder engine. Whereas the sedan offers a naturally-aspirated 2.5-liter four-cylinder as the base engine, the 2.0T model will be the standard engine for the coupe. A 321-hp, 3.6-liter V-6 engine will be available as an upgrade, and although Cadillac has not announced full pricing for the ATS Coupe, expect this bigger engine to carry a premium similar to the $6000 cost of the 3.6L sedan over the 2.0T. All-wheel drive will also be available for both versions of the ATS Coupe, and should carry a $2000 premium just like it does on the sedan. 2.0T models will offer the choice of either a six-speed automatic or a six-speed manual transmission, whereas 3.6L models are automatic-only.

Cadillac emphasizes that the ATS Coupe wears completely different bodywork from the sedan, with the roof, doors, front and rear fenders, and trunk lid being exclusive to the two-door. The Cadillac ATS Coupe also has a wider front and rear track and is 0.8 inches longer than the sedan. Expect the coupe to feature similar trim levels as the sedan, which is offered in Standard, Luxury, Performance, and Premium trims. Performance trims gain a few mechanical enhancements, like different suspension tuning, performance brake linings, magnetic ride control, and a limited-slip rear differential.

Though the 2015 Cadillac ATS Coupe is more expensive than its sedan counterpart, it’s still cheaper than its closest rivals, the 2014 BMW 4 Series coupe and 2014 Audi A5. The BMW 428i, with its 240-hp 2.0-liter turbo engine, starts at $41,425 with destination, and the Audi A5 2.0T Quattro with its 220-hp 2.0-liter turbo costs $39,895, although the A5 comes standard with all-wheel drive.

The 2015 Cadillac ATS Coupe will go on sale at the end of this summer, so expect full pricing details to come closer to the car’s on-sale date.

Another 'so close but not quite it' product from Cadillac.So much of what they are doing is completely impressive.  The new interiors, the specs, the drivetrains, the handling, the fit and finish.
But then they drop the ball or contradict themselves, not quite making them true world class competitors.  
They have failed to come up with a completing design language, as these Kardashian rear ends confirm. Luxury cars should be beautiful and impressive and Cadillacs are neither.  The new ELR looks like Patton's dog. They hang on to certain cues for way too long, keeping the all the myriad crests, for example, long past the time when they became a cheesy embarrassment.  Not everything needs to be overstated, Cadillac.  Your audience is no longer Jersey Boys. 
If you look at the exterior design of a Tesla, of a Jaguar, of the new Mercedes four door coupes, they all look like the money that is being charged for them.  They are beautiful, balanced.   A Cadillac, still, is not.  At price points, and lease price points, where it is just too easy to instead buy a true luxury alternative. 
Art and Science needs to die. Aggressive is not the same as handsome. There needs to be a fresh and utterly impressive look to a whole new generation of truly world class cars.  With awesome design, the Germans would have every reason to be worried.

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