NEWS: BMW Vision Future Luxury Concept Shown in Beijing

April 21, 2014
BMW Vision Future Luxury Concept Front Three Quarters
View All (32) Photos
BMW showed a new concept car at the Beijing auto show this weekend called the BMW Vision Future Luxury Concept that previews what a new, range-topping BMW sedan above the 7 Series could look like. The company’s choice to unveil this car in China makes sense, given China’s rapidly growing luxury market that looks to be an important opportunity for BMW’s growth going forward.
BMW says that the Vision Future Luxury concept is part of a “long-term outlook” on examining what luxury means for the BMW brand. As such, much of the focus here is on the interior. The concept’s clamshell doors open to a cockpit that is modern, luxurious, spacious, and packed with technology. The dashboard is nearly completely button-free, and the instrument panel is made up of three integrated displays that center around the driver. A head-up display is also featured prominently and can display driver assistance functions like highlighting traffic hazards or road signs to help direct the driver’s attention to various aspects of the surrounding environment.
In the rear seat, the Vision Future Luxury concept features two contoured seats that are meant to give each backseat passenger a private space with a retractable table and an infotainment screen. As many ultra-luxury owners would presumably spend the majority of their time back here while someone else takes care of the driving, BMW didn’t skimp on luxurious materials with its use of deep-pile silk carpeting, layered wood, and special aniline leather to create an upscale environment in back.
The exterior of the Vision Future Luxury concept is less extravagant, with clean lines and typical BMW sedan proportions that look nearly production-ready. A few high-tech concept features do remain, though, particularly in regards to the car’s lighting elements. Up front, the BMW kidney grille is flanked by thin, modern headlights that use laser technology for ten times the light intensity of an LED headlight. The rear taillights also use advanced lighting technology with their organic LED lights that make for more uniform illumination.
The BMW Vision Future Luxury concept is built on a lightweight platform that makes extensive use of carbon fiber and aluminum in the structure. This allows for thinner pillars, which makes it easier to have the coach doors featured on this concept and also presumably makes for better visibility thanks to the car’s airy greenhouse with lots of glass area.
This concept vehicle may preview a new BMW to fit in above the 7 Series sedan that’s currently at the top of the company’s lineup. We’ve previously reported that this model may be called the BMW 9 Series and ride on a new lightweight platform to be shared with future Rolls-Royce models.
Stay tuned for more news to come about a possible BMW flagship ultra-luxury sedan that could look at lot like this concept.

Comments

Photo Gallery