Ford Approaches 50 Percent Of Police-Car Market

Ford had an ever-present grasp on the police vehicle market’s outgoing generation, with its ubiquitous and iconic Crown Victoria police interceptor. Just two years after bringing two new Ford Police Interceptor sedan and crossover vehicles to the market, Ford is ahead of its competition with nearly 50 percent market share.

Sales of the Ford Police Interceptor increased 48 percent last year, while overall industry sales in the police vehicle segment grew 22 percent. Rather than the gas-guzzling, rear-wheel-drive, V-8-powered Crown Victoria, Ford’s newPolice Interceptor sedan and utility SUV have gained so much steam thanks to smaller, more-efficient efficient engines and standard all-wheel drive.

A whopping 90 percent of all Ford Police Interceptor vehicles sold are equipped with all-wheel drive, which is standard on 3.7-liter V-6 and 3.5-liter EcoBoost V-6 models. Front-wheel drive is only available as an option on 3.5-liter V-6 models and the recently added 2.0-liter four-cylinder EcoBoost model. The Ford Taurus-based 2.0-liter Ford Police Interceptor is designed for high efficiency rather than pursuit-rated performance, and boasts a 20/30 mpg city/highway rating.

Most popular by far, however, is the Ford Police Interceptor Utility. Based on the Ford Explorer platform, this Police Interceptor SUV accounted for 60 percent of Ford police vehicle sales in 2013 (14,086 Police Interceptor utility vehicles versus 10,897 Police Interceptor sedans.) “Many officers told us, ‘We need more space, but we also need performance,” Ford police marketing manager John Honeycutt said in a statement. “We knew with the amount of equipment officers now have to transport that our utility vehicle would be a hit.”

The Ford Police Interceptor’s sales are doing a lot of talking, but the numbers justify customer demand. In Michigan state police testing conducted last October, the Police Interceptor sedan bested the rear-wheel-drive Chevrolet Caprice and Hemi-powered Dodge Charger in a 0-60 mph sprint.

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