Toyota Corolla Trumps January 2014 Compact Sales

The Polar Vortex put most automakers' sales on ice during the first month of 2014, and the hot-selling compact car segment was as affected just as much the rest of the auto industry. Despite the cool sales, there's always a winner and a loser. January 2014's compact car best-seller by a mere 929 units is the 2014 Toyota Corolla, with 22,753 sold. Last year's compact best-seller, the 2014 Honda Civic came in just behind the Corolla, with 21,824 sold.

Coming in a distant third place last month was the Chevrolet Cruze. Though the 16,828 Cruzes sold pales in comparison to the Corolla and Civic, Chevy noted a 15.9 percent uptick in sales versus January 2013, making it one of the few vehicles in the segment to trend upwards year-over-year. Fourth place last month went to another vehicle on the upswing: the Hyundai Elantra. Hyundai sold 15,326 Elantras last month, a 26 percent year-over-year increase. The Ford Focus – the likely recipient of a facelift this year due to slowing sales – came in fifth place, with 12,003 sold.

Combined sales of the Volkswagen Jetta and the soon-to-be-replaced Jetta Sportwagen earned the Jetta sixth place, with 9768 sold. The Nissan Sentra was hot on the Jetta's tail, with 9127 sold. Eighth place went to the Mazda3 with 6234 sold, while the combined sales of the Subaru Impreza and out-going Impreza WRX came in ninth with 5785 sold. An interesting note regarding the Impreza – the Impreza WRX and WRX STI has been continuously beating the newer Impreza in sales; we're curious to see what happens when the 2015 Subaru WRX goes on sale this spring.

The Dodge Dart rounded out the top 10 with 5051 sold. The Kia Forte finished outside the top 10, with 4724 sold. Last place for January 2014 went to the soon-to-be-replaced Volkswagen Golf/ GTI/Golf R, with just 1702 sold.

Check out the full breakdown below.


Model Jan-14 Year-to-Date
Toyota Corolla 22,753 22,753
Honda Civic 21,824 21,824
Chevrolet Cruze 16,828 16,828
Hyundai Elantra 15,326 15,326
Ford Focus 12,003 12,003
Volkswagen Jetta/Sportwagen 9,768 9,768
Nissan Sentra 9,127 9,127
Mazda3 6,234 6,234
Subaru Impreza/WRX/STI 5,785 5,785
Dodge Dart 5,051 5,051
Kia Forte 4,724 4,724
Volkswagen Golf/GTI/R 1,712 1,712

james15
An incredibly depressing read, seeing the unbearably dull and uninspiring Corolla, Civic and Cruze leading, while great cars such as the Mazda, Golf and even the Focus badly trail.  Reliable, sure; but a sad landscape for any car company considering developing an excellent compact car.  If I were one of the others, I'd say "why even bother?"

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