Report: Honda Insight Ends Production This Month

Update: Honda confirmed today that production of the Insight will end in summer 2014. However, the Honda Insight will continue to be sold at dealerships nationwide until supplies run out. "Our hybrid vehicle strategy will focus on new models aimed at delivering the class-leading fuel economy and performance our customers desire in segments that represent significant growth opportunities," American Honda senior vice president Mike Accavitti said in a statement.

The Honda Insight will soon be giving up its losing battle against the Toyota Prius in the hybrid race, according to a report from Bloomberg. The report says that production of the Honda Insight in Japan will end this month due to slow sales in the global market.

In the U.S., the Honda Insight has a dismal sales record compared with the popular Toyota Prius. The best year so far for the Honda Insight since its 2009 introduction was 2010, when Honda sold 20,962 units of the hybrid hatchback. That’s just a fraction of the Toyota Prius’ sales numbers, as Toyota’s hybrid has sold over 100,000 units per year since the second-generation model was introduced in 2005. In 2013, Honda Insight sales took even more of a nosedive, with only 4802 Insights sold in the U.S. That’s even lower than 2013 totals for several low-volume sports cars like the Porsche 911(10,442 units), the Nissan 370Z (6561 units), and the Mazda MX-5 Miata (5780 units).

The only Honda that sells worse than the Insight is the related Honda CR-Z hybrid, which only mustered 4550 sales in 2013. If the report of the Insight’s demise is correct, we would bet that the CR-Z is not long for this world either. Both of these models use Honda’s Integrated Motor Assist (IMA) hybrid technology, an outdated mild-hybrid system that is slowly being replaced by Honda’s new two-motor hybrid system now available in the 2014 Honda Accord Hybrid.

Honda representatives in the U.S. said they had no comment on the future of the Honda Insight, but noted that the automaker will continue to expand use of this new hybrid system, which is also used in the Japanese-market Honda Fit Hybrid.

According to Automotive News, Honda currently has a 237-day supply of Insight hybrids sitting in U.S. dealers, so even if production ends soon it could take a while to sell off this remaining inventory. The 2014 Honda Insight is still the cheapest hybrid available in the U.S. with its $19,515 starting price, and we would expect significant discounts over the next few months if this model is indeed on its way out. Although we have never been fans of the Insight’s unrefined powertrain and cheap interior, buyers may be able to find a great deal on this efficient hatchback that is rated at 41/44/42 mpg city/highway/combined by the EPA.

Wolf47
IMA has been a mistake from the beginning.  It resulted in lifeless cars that didn't really do so well in the gas milage arena either.  The fine motors produced by Honda were numbed into nothingness by the hybrid system.  Good riddance.
btc909
This thing was a joke.  The ONLY thing going for it was the hatch.  If you sit in one of these it's so narrow the doors are right on you.  This doesn't have the rear headroom issues like the Civic does.  Dated interior with a laughable NAV system.  It's obvious Honda can do it with the Accord Hybrid but in this run down junk platform just isn't going to cut it.
Compare this to a 2013 Fit and this doesn't even compare to Honda most budget model.
VeeDub4LF
The insight will be missed by no one.  I'm sure the under powered CR-zzzzz will be next.  I'm truly saddened by the future of the CR-Z also, when this thing appeared and they had a few CR-X's at the press intro's for them to compare and drive I was very excited...then I drove one.  If Honda would pull their heads out of their own rear ends and ditch the weak hybrid crap and drop a K24 in it they would have a genuine hit on their hands.  With 201HP and near 2200lbs with the hybrid crap tossed it would still probably get over 40mpg highway, all while actually being fun to drive.  I would go to the dealer and place an order tomorrow if it happened.
Rade Radosevich
I have a 2012 CR-Z and I love it.  We had a Ford Focus and I felt like I was being pushed off the road by anything remotely larger than it.  The CR-Z was the first small car we purchased since then. The CR-Z feels solid and it OWNS the road when out and about, like it's an iron-clad battle ship when swinging through traffic!  Never had that sensation before in something this small!   My husband and I are both over 6', and the interior feels cavernous; very comfortable to be in.  I had replaced a Ford Ranger with the CR-Z, and the Honda has been able to haul just about as much as the Ranger ever did.  Another item; the fuel economy is better than the sticker.  We routinely get 40-41 MPG and that is mainly city driving.  27,000 miles on it, I hope we have it for a long time!  
It would be nice to see Honda keep this little roadster in the line-up.  I caught a concept for a rag-top CR-Z a year or so ago; that looked incredible!  We just find it to be a very exceptional car that is greatly under appreciated.  

Thanks,R
VeeDub4LF
@Rade Radosevich  
It's under appreciated because it's genuinely a meh car.  Gas mileage is meh compared to current hybrids, power and acceleration are less then even a regular run of the mill Civic coupe, it has weak crash ratings, a cheap hard plastic interior directly out of ten years ago. It seems like a great idea for a car that Honda decided to devote 20% of their abilities to, and then just sit back and watch it die a slow, painful death in dire need of updating....kind of just like how the Insight is going out.

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