Nissan announced its next social media-inspired initiative at the 2014 Shooting, Hunting and Outdoor Trade (SHOT) show in Las Vegas, revealing its intention to build the “ultimate outdoor adventure pickup.” “Project Titan” will involve polling fans and outdoor journalists via social media, over several phases of development, in order to create a crowd-sourced 2014 Nissan Titan pickup capable of tackling the most extreme outdoor adventure challenges.
Project Titan will be the second crowd-sourced custom vehicle in an installment series from Nissan, following “Project 370Z”, which took place in 2012. In that first project, Nissan launched a campaign in which its Facebook fans could vote on specific aftermarket accessories and parts that would be used to build a one-off track-focused Nissan 370Z. Voting took place in four phases, with fans participating to choose the ultimate combination of power, handling/braking, interior, and exterior components. The custom Project 370Z vehicle went on the be shown at numerous Nissan events all over the country, including the 2012 Specialty Equipment Market Association (SEMA) show in Las Vegas.
For the first creative phase of Project Titan, Nissan has invited over 2500 journalists to submit their ideas for the “ultimate outdoor adventure” via video or Twitter. Nissan will select one submission and then custom-modify Project Titan to take on whatever rugged outdoor task it might encounter on such an adventure.
Nissan plans to announce later phases for the project via social media, culminating in a final phase that will put a veteran who has been injured in the line of duty into the driver’s seat of the custom 2014 Nissan Titan. The lucky veteran will set off on his or her own adventure accompanied by an outdoor-focused journalist, testing the full capabilities of the purpose-built Project Titan pickup.
The crowd-sourcing project could help build some momentum and buzz leading up to the launch of the new 2015 Nissan Titan, expected to arrive this coming spring. New for the 2015 Nissan Titan will be an optional Cummins 5.0-liter V8 turbocharged diesel engine, packing over 300 hp and 500 lb-ft of torque. Originally thought to be available on the redesigned Ram 1500 pickup as a part of a platform-sharing plan with the new Nissan Titan, the powerful V-8 diesel was dropped as a part of Chrysler’s plans for the Ram 1500 in the midst of the 2009 bankruptcy.
No specific reveal date has been set for the 2015 Nissan Titan, but it could make its debut as soon as the 2014 New York auto show. Check back with us for news on the new Nissan pickup in the coming weeks, and keep up with the status of Project Titan by following Nissan on Twitter and Facebook.