NEWS: Ford Invites Customers To "Tough Test" 2015 F-150

January 30, 2014
2015 Ford F 150 In Detroit Platinum Side View
View All (7) Photos
To prove the 2015 Ford F-150 is tough, the Blue Oval wants everyday customers to test the new pickup truck before it goes on sale. Ford launched today a campaign it calls "You Test," in which customers can apply to put the F-150's strength to the test before the truck hits showrooms.
"We're looking for people who know how to punish a truck," Ford F-150 marketing manager Eric Peterson said in a statement. "Built Ford Tough isn't just a tagline; it's the philosophy that drives us every day to make the best trucks out there."
2015 Ford F 150 Front Side View In Motion
Interested customers must visit BuiltToughTest.com and describe how they would put the 2015 Ford F-150 to the test. The winning entrants, which must be received by May 31, will be given a Ford F-150 for a week, during which time a film crew will document the real-world testing.
The 2015 Ford F-150 debuted earlier this month at the 2014 Detroit auto show with a new all-aluminum body. Engine choices for the 2015 Ford F-150 comprise a new 2.7-liter EcoBoost V-6, a 3.5-liter EcoBoost V-6, a 3.5-liter V-6, and a 5.0-liter V-8. Ford is eager to note that even though the truck lost about 700 pounds and now uses aluminum, the F-150's frame is still made from steel and it is just as tough as before. The automaker has warned, however, that idling factories to switch to production of the new truck, as well as the added expense of launching the 2015 Ford F-150, could hurt Ford's full-year profits.
To see more about the "Built Tough Test," watch the promotional video below.

Comments

Photo Gallery

Research A Vehicle

Select a vehicle to research pricing, see photos, compare similar vehicles and much more.
Research Now

Top Lists

Find Local Car Deals

Cost to Own
Depreciation
34.3%
Depreciation
$13724
Insurance
$7105
Fuel Cost
$13232
Financing
$2844
Maintenance
$1962
Repair Costs
$704
State Fees
$457
Loss in Value + Expenses
= 5 Year Cost to Own