Chrysler Group made steady gains in 2013, ending the year with a decent December sales showing. Posting a 6 percent sales gain to 161,007 vehicles compared to December 2012, Chrysler exits 2013 with 9 percent growth. Soon to be fully owned by Fiat S.p.A, Chrysler’s biggest sales mover as of late has been Jeep, which posted its best December sales ever amidst a 34 percent sales boost. While both the Chrysler and Fiat brands continue to flounder, Ram is still pulling its weight — Ram pickup truck sales finished the year with 21 percent higher calendar-year sales than in 2012 after an 11 percent December sales improvement.
Winner: Jeep Cherokee, 15,038 Units Sold
The new Jeep Cherokee is flying out the gate in its second month of sales, with 15,038 units moved in December. These sales represent a 48 percent increase from the 10,169 vehicles sold last month, which has significantly helped Jeep to achieve its best December sales on record. The Cherokee surpassed the Wrangler in December sales, while the Grand Cherokee remained on top with 16,517 units sold and 174,275 for the year. Jeep’s impressive recent performance resulted in a 3 percent calendar-year sales increase compared to 2012, with 490,454 vehicles sold.
Winner: Dodge Charger, Up 29 Percent in December, 19 Percent for the Year
Finishing out December strong, the Dodge Charger sold a sizable 10,145 vehicles, compared to just 6,985 last month. The Charger’s sales are up 29 percent from last December, which helped the model close out 2013 up 19 percent in annual sales, with 98,336 units sold. Although the Charger did definitely did its part to help bring Dodge to a 14 percent calendar-year sales gain over 2012, the big story of the year is still the Dodge Durango. Up 3 percent in December, the Dodge Durango finished 2013 with 60,727 vehicles sold throughout 2013, which represents a 43% growth over last year’s total sales of 42,589.
Winner: Ram Pickup, Up 11 Percent in December, 21 Percent for the Year
Ram pickups stayed the course this December, posting an 11 percent sales improvement over December 2012 with 33,405 trucks sold. For the year, Ram’s 21 percent increase to 355,673 vehicles in 2013 is the major source of the Ram’s overall brand growth of 22 percent over annual sales in 2012. Overall, Ram closed the door on the year with 367,843 vehicles sold, including other commercial vehicles.
Loser: Fiat 500, Down 37 Percent in December, 18 Percent for the Year
The Fiat 500 remains stuck in the mud, selling just 2,324 vehicles in December, down 37 percent from that of last year. This sort of poor showing has been the same old story for the 500 in 2013, which fell 18 percent in annual sales to just 35,834 vehicles sold. For reference, Ram sold nearly that many pickups in December 2013 alone. Even the late addition of the larger 500L couldn't help, as Fiat is down 1 percent in yearly sales performance, selling 43,236 vehicles in 2013.
Loser: Chrysler 300, Down 32 Percent in December, 18 Percent For the Year
Things are not looking good for the Chrysler 300. With just 4,881 vehicles sold in December, the full-size car dropped 18 percent in annual sales for 2013. Only 57,724 Chrysler 300 models were sold in 2013, which continued to hurt the struggling Chrysler brand on its way to a 21 percent December sales slump. For the year, Chrysler brand sales are down 2 percent, to 302,492 vehicles sold in 2013. Hopefully the anticipated introduction of the Chrysler 200 at this year’s Detroit auto show can turn things around.