2014 Rolls-Royce Ghost Gains V-Specification Edition

As if the 2014 Rolls-Royce Ghost ultra-luxury sedan wasn’t already exclusive enough, Rolls-Royce will be selling a limited-edition version called the Ghost V-Specification. This special model will only be offered to customers by “commission” between January and June 2014.

Rolls-Royce says that the Ghost V-Specification is meant to celebrate the car’s 6.6-liter V-12 engine, which gains 30 horsepower in this model for a total of 593 hp. The rest of the V-Specification package—which is available on both standard Ghost and Ghost Extended Wheelbase models—includes special 21-inch polished wheels, optional chrome exhausts, embroidery on the rear armrest, a steel inlay for the infotainment screen lid, and a special analog clock with a black, crown-shaped surround. Rolls-Royce has also selected five bespoke colors specifically for the Ghost V-Specification, although customers can still choose one of Rolls-Royce’s 44,000 other hues as well.

The Rolls-Royce Ghost was introduced in 2010 as a slightly smaller alternative to the enormous Rolls-Royce Phantom sedan. The Ghost rides on a modified version of the BMW 7 Series’ platform and takes its name from a long history of Rolls-Royce models like the 1907 Silver Ghost.

Rolls-Royce has not yet announced pricing for the 2014 Rolls-Royce Ghost V-Specification, but we expect it to come at a significant premium on top of the standard Ghost’s starting price of $267,300. If this exclusive model strikes your fancy, make sure to put your order soon because this Ghost V-Specification will only be offered until June.

Jonathan Frederick
With "five bespoke colors specifically for the Ghost V-Specification," this article continues the misuse of the word "bespoke" that was started by U.S. journalists and has sadly now spread back across the pond. Bespoke refers to something designed for one and only one customer -- a cobbler measures your feet and then creates a last for your bespoke shoes, and a tailor does the same for your bespoke suits. Bespoke does not mean something that anyone who orders a certain product with a certain trim level can get.The error is especially egregious in this context since Rolls Royce presumably does still offer actual bespoke colors for customers who come waving enough money.
Doesn't Automobile still have copy editors and writers who care about words? If you misuse "bespoke" enough, it will be just as worthless a word as "custom," which used to mean pretty much the same thing.
Better shape up before Ford comes out with a stripper sedan aimed at fleet buyers that's named the "Bespoke 500."

Read more: http://www.automobilemag.com/features/news/1401-2014-rolls-royce-ghost-v-specification/#ixzz2ppk5iSCE

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