Lincoln has released pricing for the 2015 Lincoln MKC, which positions the small luxury crossover as a more affordable option than its German competitors. At $33,995 including destination, the 2015 Lincoln MKC is Lincoln’s projected volume car with which it hopes capitalize on surging entry-level luxury sales.
Significant standard features on the base 2015 Lincoln MKC Premiere trim include leather seating surfaces, active noise control, push-button start, LED taillights, 18-inch aluminum wheels, illuminating approach detection, and dual-zone climate control. Tech niceties like rear-view detection and camera functionality, remote start, satellite radio, and USB connectivity are also standard.
Three trim levels known as Premiere, Select, and Reserve, help limit the excessive optional features that can quickly add up on luxury vehicles from Audi, BMW, and Mercedes. Select, starting at $37,225, adds features such as daytime running lamps, power folding mirrors, an upgraded steering wheel, and nickel wheels. The top-level Reserve trim, at $40,930, includes a panoramic sunroof, navigation, blind-spot alert, a hands-free liftgate, and cooled front seats.
Separate packages such as Climate ($580), Technology ($2,235), and Select Plus ($1,100) bring some flexibility into the lineup, which means the customizable 2015 Lincoln MKC can be made relatively affordable.
The 2015 Lincoln MKC is available with two turbocharged engine options. Carrying over from the Ford Escape on which the MKC is based, the base 2.0-liter EcoBoost four-cylinder engine produces 240 hp and 270 lb-ft of torque. The new 2.3-liter twin-turbocharged four-cylinder engine, also used in the 2015 Ford Mustang, makes 275 hp and 300 lb-ft of torque and is available as a standalone option on Select and Reserve trim levels for $1,140.
All-wheel-drive is available on all trim levels for $2,495 and includes continuously controlled damping (CCD), permitting the driver to select from various driving modes. CCD suspension is a$650 independent option on front-wheel-drive MKC models.
Lincoln points out that the 2015 Lincoln MKC is less expensive than its similarly-equipped luxury German rivals when built with the Reserve package, 2.3-liter engine, and all-wheel-drive, totaling $44,565. However, as we discussed when the MKC was first announced, the most important thing is that the 2015 Lincoln MKC offers something significantly different and better than a jazzed-up Ford Escape. The 2.3-liter EcoBoost needs to be sensational to justify spending over $40,000 on a Lincoln, while the $33,995 base-model 2.0-liter has its work cut out to be the volume sales-mover in a segment where brand identity and prestige are worth a lot more than a competitive price tag.
With its low starting price, the 2015 Lincoln MKC is one of the most affordable luxury crossovers on the market. By comparison, the base-model 240-hp BMW X3 costs $40,725, the Audi Q5 makes 220 hp and starts at $38,195, and the Mercedes-Benz GLK350 produces 302 hp and is priced at $38,405. It’s important to note that the X3 and Q5 both come standard with all-wheel-drive vehicles, while the GLK comes with a powerful V-6 engine as opposed to the Lincoln's turbo-four. The 308-hp Cadillac SRX is in the same neighborhood with a $38,430 starting price, while the 273-hp Acura RDX is a bit more affordable at $35,415.
A lot is riding on the success of this model, which for Lincoln’s sake is hopefully not too late in the small-luxury-crossover game. The 2015 Lincoln MKC is due at dealerships this coming summer.