May 2013 Auto Sales

CHRYSLER GROUP +11%
Chrysler was able to extend its winning ways in May. All divisions, save Chrysler, were ahead of last year.

Chrysler -2%
With the 200 flat and the Town & Country up only slightly, a drop for the 300 (-18%) put the brand in negative territory.

Dodge +23%
Although the Chrysler 300 was down, the Charger was up (+23%), so too were the Durango (+24%), the Journey, and the Challenger (both +15%). But the biggest factor was the addition of the Dart.

Jeep +1%
The Grand Cherokee (+21%) and the Wrangler (+13%) were neck-and-neck for most popular Jeep, with the Wrangler just squeaking to victory. All other Jeeps were up at least a little, which allowed the brand to shrug off the sales lost with the departure of the Liberty.

Ram +24%
The big Ram topped 30,000 units, and muscled into 6th place among all nameplates.

Fiat +1%
Fiat 500 sales have leveled off, for the time being at least.


AMERICAN HONDA +5%
Honda sales increased in May but Acura fell back a bit.

Honda +5%
The Accord (+12%) maintained its number two spot among passenger cars, behind the Toyota Camry. The CR-V (+8%) enjoyed its best month ever, but that was likewise only good enough for second place among SUVs. The revamped Civic declined slightly (-10%) but the Fit was up (+20%), as were the Ridgeline, the Pilot, and the Odyssey.

Acura -2%
The new RDX (+49%) is doing better than ever but the MDX has dropped off (-43%) in the selldown before the new model arrives. For the RLX, the good news is that sales are outpacing the RL by a factor of 5; the bad news is that the car still only sold 273 copies.


NISSAN NORTH AMERICA +25%
Nissan enjoyed the biggest increase of any of the major automakers, thanks to widely publicized price cuts for several Nissan models.

Nissan +31%
The new Pathfinder is still on the upswing, with sales triple the old model's. The new Sentra shot up (+65%) and the Leaf suddenly sprouted, quadrupling its year-ago figure. There were laggards, however, including the Cube (-37%), the Maxima (-25%), the Murano (-31%), and the Titan (-35%).

Infiniti -25%
The JXs was up 10% but otherwise it was all downhill sledding for Infiniti.


HYUNDAI - KIA +2%
Both Korean nameplates managed to do better than last year, but it's clear that the period of easy market-share gains is over. For Hyundai, it was the brand's second-best month ever; for Kia, it was the brand's best May.

Hyundai +2%
The Elantra was up by a third, and the new Santa Fe just beat last year, but all other Hyundais were down, although the brand cited low inventories.

Kia +1%
The Optima, Rio, and Soul were in the black, while the Forte and the SUVs were down. The Cadenza just started arriving in dealerships and was not a significant factor.

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