NEWS: The Lost Art of Selling Cars

By - April 8, 2013
Automobile Brochures
Once upon a time, carmakers didn't spend their marketing budgets on viral Internet campaigns, microsites, or sports-stadium naming rights. There were just brochures -- beautiful, elaborate, wonderfully informative brochures. Norwegian Hans Tore Tangerud (above) has been collecting them for decades and has scanned and posted several thousand on his website, lov2xlr8.no.
Hans Tore Tangerud Profile
How did the project begin?
I have been fascinated by cars since I was a little kid. I visited local car dealers on my bicycle and collected brochures. When the Internet came along, I found a way to share my passion.
How long have you operated the site?
Since 1995. In the early years -- before good search engines existed -- only my friends knew about it.
Any favorites?
In general, I have always loved the "drawn" brochures. I like Chrysler Corporation's the most, especially those from the 1950s, '60s, and early '70s. Pontiac also did some of the best illustrated brochures.
Why the love for American cars?
When I was a kid, I was 100 percent into Italian cars and design studios. But when I was about twelve, I saw my first Corvette in person. I couldn't get that long, curvy hood and V-8 rumble out of my head. I bought my first car in 1984, a white '74 Corvette coupe.
Has a great brochure ever convinced you to buy a car?
No, but they have surely made me want more cars than I can afford.

Comments

Photo Gallery

Research A Vehicle

Select a vehicle to research pricing, see photos, compare similar vehicles and much more.
Research Now

Top Lists

Find Local Car Deals