February 2013 Auto Sales

The Volkswagen Group was able to far outpace the industry last month, but it didn’t do so on the strength of the VW brand, which was up only slightly. Instead, it was Audi and Porsche that powered the group ahead.

Volkswagen +3%
Beetle volume has tripled, but VW’s two high-volume cars, the Jetta and the Passat, have cooled.

Audi +28%
Q7 sales unexpectedly more than doubled but the Q5 (+57%) was a bigger driver of Audi’s gains. Actually, there were lots of positive numbers in Audi’s results, except for the A3 and the R8.

Porsche +31%
Porsche’s total jumped by nearly a third, and that’s without any Cayman sales (well, actually, there was one). The big movers were the new Boxster and the Cayenne. The 911 was flat and the Panamera declined (-25%).

Bentley +43%

Lamborghini +7%

Subaru extended its winning streak in February, thanks mostly to the addition of the XV Crosstrek. Other Subaru models were up or down by 10% or less, although the Impreza did slightly worse (-17%).

The BMW Group did better than last month but not as well as last year.

BMW +1%
The addition of the Gran Coupe is helping grow 6-series volume (+46%). All other BMW sedans fell back, except for the 5-series (+5%). On the SUV side, the X1 helped, although it may have stolen some sales from the X3 (-23%).

Mini -14%
Mini Countryman sales rose 28%, which was the exact percentage that sales of the other Minis declined. Because others Minis account for more of the brand’s total, overall volume dropped.

Rolls-Royce +5%

Mazda was down again in February, though not as severely as it was last month. The Mazda2 continues to suffer (-62%), and Mazda6 volumes are depressed by the model changeover. The Mazda5, however, was up by nearly half, and the CX-5 is still looking good.

Where the BMW Group is stagnating, Daimler-Benz continues to power ahead. Mercedes-Benz is now firmly in front of BMW in the first two months of the luxury-brand derby.

Mercedes-Benz +23%
Lots of positive numbers in Mercedes-Benz land: +39% for the C-class, +49% for the GLK, +78% for the GL. Of the volume models, only the M-class was down (-20%).

Smart +2%
ForTwo sales were about flat but even so they were more than twice those of the Scion iQ.

Outlander sales nearly doubled while the Outlander Sport was up 20%, giving Mitsubishi a much-welcome increase. Oh, and the i-MiEV outsold the Scion iQ by 6 cars.


Jaguar +12%
With the addition of AWD and smaller engine offerings, both Jaguar sedans clocked a 22% sales increase, but the XK put a damper on the good times with its 26% decline.

Land Rover +20%
The new Range Rover (+38%) and the Evoque (+37%) paced Land Rover’s sales increase. Only the LR4 (-11%) did not participate.

The XC60 (+20%) was Volvo’s only source of good news last month, and unfortunately it wasn’t enough to keep the brand’s sales total from slipping.

1. Ford F-series 54,489
2. Chevrolet Silverado 41,643
3. Toyota Camry 31,270
4. Honda Accord 27,999
5. Ford Fusion 27,875
6. Nissan Altima 27,725
7. Toyota Corolla/Matrix 24,999
8. Ford Escape 24,110
9. Dodge Ram 23,289
10. Honda Civic 22,713

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#9. The Ram is no longer a labeled a Dodge... Just saying. 

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