Plucky little Subaru powered past Daimler-Benz and the BMW Group with a share-grabbing 21% increase in January. Both the BRZ and the XV Crosstrek were additions to the lineup, so that helped significantly. Also contributing were the Forester (+28%), even though it's near the end of its life cycle, and the Outback (+17%).
Mercedes-Benz was fast out of the gate in the luxury-car derby, sprinting ahead of BMW and Lexus (even factoring out the Mercedes Sprinter van).
All the core models performed well for Mercedes in January: the E-class (+34%), the S-class (+20%), the C-class (+11%), the GLK (+21%) -- make that all except the M-class (-27%).
Mazda suffered with the departure of the Mazda6 (-56%); the new version should be in showrooms next month. There's no easy explanation for the fall-off in the Mazda2 (-49%) or the Mazda3 (-12%). For better news, we turn to the Mazda5 (+61%) and also note that the CX-5 continues to do well.
BMW GROUP +2%
It appears that BMW's big December may have stolen some sales from January.
BMW's SUVs all looked good last month, including the aging X5 (+57%), the niche X6 (+35%), and the popular X3 (+19%). Also, the X1 added 1165 to the brand's total. On the car side, the story wasn't as happy, from the 7-series (-40%), down through the 5-series (-20%), the 3-series (-28%), and the 1-series (-28%).
The Countryman (+13%) did slightly better than the other Minis.
JAGUAR LAND ROVER +25%
The impact of the new Range Rover was evident in January, as it scooted Jaguar Land Rover past Mitsubishi and Volvo.
The addition of all-wheel drive and smaller-displacement engines appears to have helped the XF (+12%) and, to a lesser extent, the XJ (+6%).
Land Rover +31%
The new Range Rover jumped (+88%), and the Evoque continued to pull well (+37%), but all Land Rover models beat last year's numbers.
Volvo's bread-and-butter entries, the S60 (+38%) and the XC60 (48%) continue to do well, but the rest of the lineup is slipping.
A big month for the Lancer (+116%) and an assist from the Outlander Sport (+21%) almost keep Mitsubishi from losing ground, but not quite.
TOP 10 BESTSELLING NAMEPLATES IN JANUARY
1. 46,841 Ford F-series
2. 35,445 Chevrolet Silverado
3. 31,897 Toyota Camry
4. 23,924 Honda Accord
5. 23,822 Toyota Corolla/Matrix
6. 22,399 Ford Fusion
7. 21,881 Honda Civic
8. 21,464 Nissan Altima
9. 20,474 Ram
10. 19,939 Ford Escape