October 2011 Auto Sales

VOLKSWAGEN GROUP +36%
Volkswagen +40%

The fresh product is driving results at Volkswagen. The new Passat is selling at 9 times the rate of the old one, and the new -- not New -- Beetle is doing twice the volume of its predecessor. Even the Touareg was able to triple its (very small) previous volume. The Jetta (+9%), however, has cooled.

Audi +26%
Unlike VW, Audi's increase is the result of contributions from nearly every member of its model lineup. Only the A3 (-34%) and the Q7 (-10%) didn't pitch in.

Bentley +35%


BMW GROUP +17%
BMW +14%

The patterns are holding at BMW. The new X3 is doing well, but it's just over half the pace of the X5, which saw some gains (+26%). The 5-series (+2%) has slowed but the 6-series is up. The Z4 continues on its teeter-totter, down 47% this month. Meanwhile, the 1-series (-40%) remains stuck in down mode.

Mini +37%
Much different results for Mini compared to last month; this time, the standard Mini was down just a little (-14%) so the added volume of the Countryman easily pushed the brand into positive territory.

Rolls-Royce -30%
For the third month in a row, Rolls-Royce sold exactly 30 cars, versus 43 last year.


DAIMLER-BENZ +26%
Mercedes-Benz +27%

Mercedes powered ahead in October, on the strength of the C-class (+88%, with the addition of the new coupe), the new CLS (which tripled), the new M-class (+45%), the SLK (+58%), and, not to forget, the Sprinter (+105%). The E-class, however, is sinking (-19%), and that traditional breadwinner for the brand fell well behind the C-class in volume.

Smart -11%
Last month Smart was finally in the plus column. Alas, it didn't last.

Maybach -20%
Maybach seems to have settled in at a consistent 4 cars per month, whereas last year Maybachs were flying off dealer lots at a rate of 5 cars per month.


SUBARU OF AMERICA -12%
Subaru lost ground again this month, on declines for the Forester (-19%) and the about-to-be-replaced Impreza (-46%). The Outback and the Legacy were essentially flat. The habitually underachieving Tribeca, however, endeavored to help (+51%), but its volume is still tiny.


MAZDA +2%
After soaring in September, Mazda was pretty static in October. The Mazda2 did well (+52%), as did the Mazda6 (+39%), and the CX-7 (+13%). Against that were declines for the Mazda3 (-8%), which is facing tougher competition, the Mazda5 (-18%), and the Miata (-35%).


VOLVO +23%
Once again, the S60 was strong enough to grow Volvo's sales, with a little help from the C30 (+38%). All other Volvos were down.


JAGUAR LAND ROVER +8%
Jaguar +3%

Jaguar managed to stay in positive territory, with the XJ this time contributing the most (+12%).

Land Rover +11%
Land Rover's 11% just beat its increase for the previous two months. This time, both Range Rover models moved in lock step (+18%), and both Land Rovers fell back.


MITSUBISHI -14%
After several months of increases, Mitsubishi suffered a setback in October, and was passed by both Volvo and Jaguar Land Rover. A big drop for the Galant (-70%) and one for the Lancer (-20%) was too much to overcome despite the addition of the Outlander Sport.


PORSCHE -14%
All Porsches were down in October, save the Cayman (+31%). The Cayenne remains the brand's top seller.


SUZUKI -5%
After a couple of up months, Suzuki suffered a downturn. All models were behind their year-ago numbers except, strangely, for the Equator pickup.


SAAB -55%
Another frightening month for Saab, as none of its three models was able to sell even 200 units. And the headlines out of Sweden surely did not bring dealers any comfort.


TOP 5 BESTSELLING NAMEPLATES in October (and rank last month)
Ford F-series 52,511 (#1)
Chevrolet Silverado 36,656 (#2)
Honda Accord 24,067 (#6)
Toyota Camry 22,043 (#3)
Nissan Altima 21,838 (#5)

Dodge Ram 21,037
Honda CR-V 19,326
Ford Escape 19,046
Hyundai Sonata 18,192
Ford Fusion 18,094
Toyota Corolla/Matrix 16,244
Honda Civic 16,173
Chevrolet Cruze 14,295

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