TOYOTA MOTOR SALES -13%
That Toyota's sales decline in August wasn't as steep as the one it reported in July was probably a small consolation to the largest import-brand carmaker operating in the United States. Better news was the fact that the Camry, which is in sell-down mode ahead of the redesigned 2012 model's arrival, easily took the mantle as bestselling passenger car.
Camry sales (-3%) weren't quite as great as last year, but 30,185 nonetheless bested all comers. Unfortunately, that's pretty much where the good news ended for Toyota, although a couple models managed single-digit increases: Highlander, Tacoma, and Venza.
The CT200h, which sold 2087 units, couldn't put Lexus into the black, not surprising considering that every other Lexus model declined.
The still-fresh tC managed to eke out a gain (+2%), but the other Scion models slipped.
HYUNDAI - KIA +16%
The Koreans doubled the industry increase, gobbling up more market share in the process. Upstart Kia continues to grow faster than Hyundai.
Hyundai's increase didn't come from its newer models; instead, it was the Santa Fe (+55%) that had the biggest gain. Meanwhile, the Sonata (-3%) and the Elantra (-1%) cooled a bit.
As it did in July, the Optima volume more than tripled. The Sorento (+50%) and Sedona (+37%) trailed in its wake.
NISSAN NORTH AMERICA +19%
Nissan has suffered fewer effects of the earthquake/tsunami-related supply shortages than the other major Japanese brands, and that can be seen in the company's August results. Only Infiniti, a comparably tiny portion of the corporate Nissan total, remains significantly affected.
The Altima had another monster month (+25%), besting all mid-size sedans except the Camry. The Maxima and the Versa also gained, both up 15%. The Cube and the Z both dropped by 37%. All the trucks, save the Armada, were better than last year.
Infiniti wasn't off nearly as much as in July, thanks to a positive showing by the G (+2%).
AMERICAN HONDA -24%
August was no better than July for Honda, despite what the company characterized as improving production capability.
The Pilot (+16%) and the CR-Z (+7%) were the only two Honda models that sold more than last year. Every other model dropped, some precipitously: Civic (-47%), Insight (-53%), and Ridgeline (-86%). The Accord fell by 21%, and continued to trail competitors such as the Camry, the Altima, and the Fusion.
Like Honda, Acura's August was every bit as bleak as its July. The TSX (-6%) had the strongest showing. The weakest, and they were very weak in deed, came from the ZDX (-81%, and 81 sold) and, naturally, the RL (-79%, with only 41 sold).