Toyota Land Cruiser - 1807 sales
Several Toyota products routinely grace America's list of top-selling cars: the Corolla, Camry, and RAV4 attract hundreds of thousands of buyers ever year. The Land Cruiser, however, got the attention of just 1807 car shoppers last year -- costly Italian brand Maserati sold more cars here in the same period.
Take a look at Toyota's new-car lineup, and it's easy to see why the Land Cruiser falls by the wayside: It's one of four three-row SUVs offered by Toyota. The other three -- the Highlander, 4Runner, and Sequoia -- are all significantly cheaper than the Land Cruiser's $69,730 sticker price and offer similar specifications and options. Further hurting the Land Cruiser are lowly fuel economy ratings of 13 mpg city and 18 mpg highway, due to the combination of a thirsty 5.7-liter V-8 and a 5700-pound curb weight.
Anyone whose heart is set on a Land Cruiser would be well advised to consider the Lexus LX570. It's essentially the same vehicle, but with nicer interior fittings and more optional technology. The "L" badge and all those luxury bits, however, mean the LX570 is nearly $11,000 costlier than the Land Cruiser. In spite of the price differential, the LX570 sold more than twice as many copies as the Land Cruiser last year, at 3983 units.