May 2011 Auto Sales

The Group that would rule the automotive world came a bit closer to its hubristic goals in May, with all three brands contributing.

VW +28%
The Jetta continues to do well (+59%), and in May was joined by the CC (+50%), the Tiguan (+58%, ahead of a redesign), and the Touareg (+107%). Note that VW showrooms are at the moment without the Beetle or the Passat.

Audi +14%
Audi had a very good month thanks to the addition of the A7 and the renewed A8.

Bentley +69%
The new Continental GT has given Bentley a boost.

BMW +16%
BMW looked the best of the luxury players this month. Credit the new X3 (which tripled the sales of the old model), the 5-series (+84%), and the 7-series (+122%). Even some of the marginal players like the Z4 (+51%), the 6-series (+64%), and the X6 (+22%) kicked in to help. The 3-series (-16%) and the 1-series (-51%) did not.

Mini +37%
The Mini’s sales increase was all due to the Countryman.

Rolls-Royce +2%
Rolls-Royce increased its sales by 1 car.


Mercedes-Benz +6%
On the car side, it was the E-class, and only the E-class, that looked good (+5%). Things were much better among the trucks/SUVs, where all models posted gains except the soon-to-be-replaced M-class. The biggest jumps came in the unlikeliest places: the Sprinter (+126%) and the R-class, which nearly tripled.

Smart -29%
Roger Penske is looking pretty smart for unloading Smart.

Maybach -20%
Maybach sales declined from 5, to 4.

The Ford Fusion is IMPORTED from Mexico. :(The Accord, Camry, & Sonata are assembled in USA by Americans who propagate their income into the US economy. :)The Accord feels too heavy and too long and also has an awkward gauge placement that becomes blocked when the steering wheel is positioned comfortably (fully-down-and-pulled-out).The Camry's floaty suspension feels disconnected while simultaneously transmitting odd handling artifacts that are subtle but quite distracting.None of the cars mentioned are quite tall enough to provide easy ingress/egress.

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