May 2011 Auto Sales

Subaru suffered a rare year-over-year sales decline in May. The Japanese-sourced Forester (-35%) and Impreza (-39%) were down, which the company blamed on lack of inventory. Meanwhile, the U.S.-made Outback (+11%) and Legacy (+1%) enjoyed their best May ever.

MAZDA -21%
Weakness in mainstream offerings like the Mazda3 (-24%) and the Mazda6 (-53%) hurt Mazda in May, despite the addition of the Mazda2. Mazda’s crossovers, the CX-7 (-22%) and the CX-9 (-29%) also took a breather last month, but the Mazda5 increased (14%).

Mitsubishi +60%
After doubling sales in April, Mitsubishi enjoyed another big increase last month. Sure, there’s the addition of the Outlander Sport (which is now handily outselling the regular Outlander), but there were also suspiciously large jumps for the Galant (+166%) and a rather absurd 9-fold increase in sales of the Eclipse Spyder.

Volvo +58%
Once again, the new S60 -- which has become Volvo’s bestselling vehicle -- drove home a big increase for the Chinese-owned Swedish automaker. The XC60 also posted a nice gain (+43%), while the other models were largely unchanged.


Jaguar +32%
May was essentially a repeat of April for Jaguar, with the XJ in the top spot, and the XF and the XK slipping somewhat but the brand still moving forward overall.

Land Rover +13%
Like Jaguar, Land Rover didn’t see a big change from April to May. Again, the LR2 dropped but the other three models increased slightly. The vehicle that has a chance to really increase volume for Land Rover, the Evoque, is still some months away.

The Ford Fusion is IMPORTED from Mexico. :(The Accord, Camry, & Sonata are assembled in USA by Americans who propagate their income into the US economy. :)The Accord feels too heavy and too long and also has an awkward gauge placement that becomes blocked when the steering wheel is positioned comfortably (fully-down-and-pulled-out).The Camry's floaty suspension feels disconnected while simultaneously transmitting odd handling artifacts that are subtle but quite distracting.None of the cars mentioned are quite tall enough to provide easy ingress/egress.

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