April 2011 Auto Sales

#Ford, #Ford

BMW trio of brands powered past Subaru and Mazda in April, more so thanks to Mini than to BMW. Oh, and Rolls-Royce kicked in two extra cars.

BMW +9%
Another good month for the 5-series (+78%), another decline for the 3-series (-15%). The X3 is still doing well, but this month the X5 battled back to judge edge it out as the most popular BMW SUV.

Mini +68%
As expected, the Countryman is providing a big boost to Mini, but the other Minis (+23%) are doing OK as well.

Rolls-Royce +5%
44 cars were sold in April, up from 42 last year. Good show.

Last month we wondered: Is Subaru cooling off? The answer is yes, but only in relation to itself. The 7% increase over last year may be less than the industry average, but Subaru was doing much better than average last year. The company claims that this past month was its best April ever. The Outback continues to lead the charge (+23%). The Impreza provided an assist (+15%) mostly on the back of the WRX and STi. The only cloud in the sky? The Forester slowed again this month (-12%).

After a monster March, the redesigned Mazda5 had a disappointing April (-14%). Instead, it was the crossovers, CX-7 (+28%) and CX-9 (+24%) -- and the addition of the Mazda2 -- that pushed Mazda into the black. The Mazda3 (-8%) appears to be suffering at the hands of newer competition.


Mercedes-Benz +5%
Upticks for the volume sedans, the C-class (+13%) and the E-class (+18%), were the primary factors putting Mercedes-Benz ahead of last year. The M-class (-21%), the R-class (-62%), and the CLS (-78%) were a drag on results.

Smart -31%
Even Roger Penske couldn't make a go of it with Smart, which tells you something. April provides more evidence that he was wise to cut and run.

Maybach +0%
Five Maybachs were sold in April. Same as last year.

Could you tell us how these numbers relate to pre Recession sales numbers?

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