February 2011 Auto Sales

The Koreans picked up a bit more market share in February, thanks this time to Kia.
Hyundai +28%
The Sonata doubled last-year's volume and the new Elantra (+54%) is kicking into gear. Only the Santa Fe (-46%) is really underperforming.
Kia +36%
Another big month for Kia, with the Soul up 86%, Optima sales doubling, and the new Sportage selling at nearly four times the rate of its weak predecessor.

VW +19%

The new Jetta had its first big month (+61%) while the New Beetle (-85%) is finally winding down. The CC (+68%) and the Tiguan (+29%) also gave VW a boost.
Audi +25%
Audi's gains were mostly at the top end: The A8 soared (by a factor of 10 over last year), the R8 nearly tripled, and the Q7 was up 103%. The first two, though, were coming off previous February sales of 34 units. In the larger-volume models, the Q5 had a nice gain (+45%) but the A4 (+4%) disappointed.
Bentley +6%
Bentley's +6% translated to +6 cars.

What's not new: another year-over-year sales increase for Subaru. What is new: that increase didn't quite keep pace with the industry overall, meaning Subaru actually lost a bit of market share. Can't blame the Outback (+29%) or the Impreza (+40%), instead cast your eyes toward the Forester, whose sales were flat.

BMW +9%

The new X3 outsold the old model by a factor of 6, but there are probably more gains to come, as it hasn't yet reached X5 volume. On the car side, the slipping 3-series (-29%) wiped out the gains for the surging 5-series.
Mini +22%
Mini would have declined were it not for the arrival of the Countryman.
Rolls-Royce +5%
Two more plutocrats bought a Rolls-Royce in February 2011 than in February 2010.

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