January 2011 Auto Sales

NISSAN NORTH AMERICA +15%
Nissan slightly underperformed the industry but was still able to hang on to fifth place, staying ahead of the surging Koreans.
Nissan +15%
Nissan couldn't quite keep up with the market overall, despite the addition of the Juke, and big gains for the Versa (+47%), the Rogue (+72%), and the Sentra (+27%). The Altima slipped (-12%), but still outsold the Honda Accord.
Infiniti +10%
No wild gyrations for Infiniti, whose performance was bracketed by the QX56 (+18%) on the high end and the EX35 (-15%) on the low end.

HYUNDAI-KIA +24%
It was another market-share-stealing month for Hyundai-Kia. Hyundai +22% The new Sonata is still on fire (+150%), but the new Elantra (+26%) is less so. The Santa Fe (-39%) was Hyundai's underachiever.
Kia +26%
Boom-and-bust Kia was mostly boom in January, particularly the Sportage (sales up by a factor of 4), and the Soul (+149%). In the bust category, we have the departing Rondo and Borrego, as well as the Rio (-60%).

VOLKSWAGEN GROUP +7%
Volkswagen's modest increase trailed the industry.
Volkswagen +2%
The redesigned Jetta (+29%) and Golf (+30%) were in the plus column, but VW was dragged down by collapsing sales of the New Beetle (-88%).
Audi +20%
Even with its biggest-volume model, the A4, off 10%, Audi had a good month, on the strength of the Q5 (+51%), the Q7 (+60%), the A3 (+53%), and the new A8. Bentley -4%

SUBARU OF AMERICA +21%
Subaru starts off the year by elbowing past both Mazda and the BMW Group. The Impreza (+34%) had another good month, but the Outback (+28%) has become the brand's biggest seller.

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