2010 Auto Sales

TOYOTA MOTOR SALES +0%
The hangover from Toyota's recall nightmare at the beginning of the year has proven to be a long one, and it has bolstered the fortunes of Hyundai, Nissan, and possibly Ford as well. The Toyota brand fell behind Chevrolet to third place, and Toyota Motor Sales similarly lost its number 2 position to Ford Motor Company. Toyota needs to do something to break out of its funk in 2011.

Toyota +0%
Winners
4Runner +138%, thank you, redesign!
FJ Cruiser +25%, but the volume is tiny
Sienna, Tundra +18%

Losers
Yaris -37%
Land Cruiser -20%,
Sequoia -15%, big utes are back in style, but the Sequoia had a big year last year
Venza -13%
Corolla -10%
Camry -8%, but still the bestselling car
Tacoma -4%

Lexus +7%
Winners
GX +164%, redesign paying off here, as with 4Runner twin
HS +60%, full-year figures look good, but recent numbers do not: down 41% in December, for instance

Losers
SC430 -54%
IS -10%
GS -4%
ES +1%
RX +3%

Scion -21%
Winner
tC, full-year sales are down, but the new version has enjoyed a big bounce (+58% in December)

Losers
xB -20%
xD -30%

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