2010 Auto Sales

#Ford, #Ford

SUBARU +22%
Subaru danced through the downturn of 2008 and 2009, and the party didn't stop in 2010, the company's best-ever year in the United States. But Subaru's major new-model introductions are all behind it now.

Winners
Outback +68%
Legacy +25%

Losers
Tribeca -58%, Subaru's perennial loser
Impreza -5%

DAIMLER A.G. +13%
Mercedes is looking pretty good, but Smart is a disaster.

Mercedes-Benz +18%
Winners
E-class +41%, M-B's top seller
GL +33%
S-class +22%

Losers
SL -41%
SLK -23%
GLK -5%

Smart -59%

MITSUBISHI +3%
The Outlander Sport arrived too late in the year to meaningfully affect Mitsuibishi's total.

Winners
Endeavor +33%
Outlander +22%

Losers
Eclipse -28%
Galant -2%

JAGUAR LAND ROVER +18%
The new XJ starts with a bang, but the XF is slipping; meanwhile, the SUVs are holding their own.

Jaguar +12%
Winner
XJ +268%

Losers
XF -18%
XK -6%

Land Rover +21%
Winners
LR4 +123%, the LR4 accounted for the large majority of Land Rover's 2010 increase Range Rover +20%

Loser LR2 -18%

PORSCHE +29%
The Boxster was up a bit, but it is the addition of the Panamera (along with some added Cayenne sales) that accounted for Porsche's sales increase.

Winners
Cayenne +8%, but look for an improvement in 2011, as sales have surged since the redesign (+57% in December)
Panamera, outsells all the sports cars, but not the Cayenne

Losers
Cayman -33%
911 -16%

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