2010 Auto Sales

2011 Ford F-150

AMERICAN HONDA +7%
Honda's 8 percent increase for the year sounds good, but it represents a loss of share in a year when the overall market grew 11 percent. There were few bright spots in the Honda lineup. At Acura, the crossovers were strong.

Honda +5%
Winner
Pilot +22%

Losers
Fit -19%
Element -4%
Ridgeline -2%, nothing new here
Civic +0%
Insight +2%

Acura +21%
Winners
MDX +51%
RDX +47%

Losers
RL +0%
TL +1%
ZDX, selling at a rate of fewer than 300 per month

CHRYSLER GROUP +17%
Written off for dead not so long ago, Chrysler has had a Lazarus-like 2010, even though its product renewal is just starting. Chrysler climbed back into the million-unit club, and all four brands were up for 2010. A big December increase, over an admittedly awful December '09, was aided by the industry's highest incentive spending, but it helped keep Chrysler ahead of two very strong competitors: Nissan and Hyundai.

Chrysler +12%
Winners
Sebring/200 +41%, of all things...
Town & Country +33%, and reclaimed the minivan sales crown

Loser
300 -4%, maybe the 2011 refresh will help

Dodge +17%
Winners
Charger +24%
Challenger +42%
Avenger +31%
Nitro +30%

Loser
Journey -10%

Jeep +26%
Winners
Grand Cherokee +68%, new version debuted at mid-year and was a major engine of Chrysler's growth
Wrangler +15%, not a big increase, but it's Jeep's most popular offering

Loser
Commander -36%, looks even sillier next to the new Grand Cherokee

Ram +9%
Winners
Ram +13%, ended the year with a bang, nearly doubling sales in December
Dakota +22%, a rare increase among smaller-than-fullsize pickups

Loser
Sprinter, lost to Mercedes-Benz...

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